Home / The CountrySteve EdwardsCoast & Country News·9 Oct, 2026 04:30 PM4 mins to readZespri chief executive Jason Te Brake.Zespri chief executive Jason Te Brake.Mount Maunganui-based kiwifruit marketer Zespri says fruit quality remains a key focus as the industry responds to increasing competition in export markets. Chief executive Jason Te Brake said that while sales remained strong, lower harvest pressure this season meant the industry was managing slightly elevated levels of softer fruit and AdvertisementAdvertise with NZME.
Zespri considers China Supply model as Chinese G3 challenges NZ kiwifruit
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