Your AI story has an expiration date

A biotech or SaaS company wants to be seen as an AI company. A health company wants to be seen as a tech company. Some have earned the label. Many are chasing a valuation multiple, knowing capital flows to whoever carries the tag. We’ve seen this script before. During the dot-com boom, adding “.com” to a corporate name could trigger a speculative surge. A decade later, companies rushed to rebrand around blockchain. I run a communications firm. Narrative can change how people see a...