World Cup final draws record 62.8M U.S. viewers

The FIFA World Cup final drew an unprecedented 62.8 million viewers in the U.S., marking the highest viewership for any World Cup final and soccer game on American soil. This surge highlights soccer's escalating popularity in the country and suggests that future media rights could fetch higher values. The final, which had Spain defeating Argentina 1–0 in extra time, also set a record for Telemundo, the leading Spanish-language media outlet in the U.S. This monumental viewership indicates a significant shift in American sports preferences and could shape the future landscape of sports broadcasting.