Why tie Rakhi in a bikini?: Kangana Ranaut slams Kriti Sanon's ad as 'creepy'

Actor-politician Kangana Ranaut took a jibe at actor Kriti Sanon over her latest Raksha Bandhan advertisement, which has drawn online criticism. The backlash focussed on certain elements of the advert, including Kriti's bralette-style blouse and a scene showing a rakhi being tied to a dog. Reacting to the controversy, Kangana questioned why "would you tie your brother a Rakhi in your bikini?"Her remarks appeared to reference the styling and presentation in the advertisement.In her Instagram story, Kangana wrote, "It's is a wonderful time to be a woman, our closets are full of variety of clothes, today's woman is a global woman, from cocktail dresses to lehnga cholis, jeans to saris, bikins to salwar kameez, from all the options that are available to us today why would you tie your brother a Rakhi in your bikini/ undergarments? Where are all your styling options? Ha ha the advert looks intentionally creepy (sic)!"In the advertisement at the centre of the controversy, Kriti is seen celebrating Raksha Bandhan in an ivory bralette-style blouse with a cape-like shrug and a draped skirt. The campaign was intended to present a contemporary take on the festival, but some social media users questioned whether the outfit was appropriate for a traditional festive campaign. Kriti's last theatrical release was director Homi Adajania's Cocktail 2, featuring actors Shahid Kapoor and Rashmika Mandanna in key roles. She was also seen in a cameo appearance in actor Varun Dhawan's Hai Jawani Toh Ishq Hona Hai (2026).Meanwhile, Kangana was last seen on the big screen in Bharat Bhhagya Viddhaata (2026), helmed by director and writer Manoj Tapadia.Next up, Kangana will collaborate once again with director AL Vijay for a pan-India psychological thriller, which also features her Tanu Weds Manu series co-actor R Madhavan.- EndsPublished By: Anurag BohraPublished On: Aug 24, 2026 21:50 IST