What was he Thinking?

The article delves into a curious promotional offer from the On3 College Sports Network for SMU Mustangs fans, offering a subscription at $1 for the first five days, followed by a steep 50% discount for the first year. This intriguing deal aims to attract new subscribers with a low initial cost and a significant savings incentive. While the offer is enticing, it raises questions about the long-term sustainability and the strategy behind such a pricing model, especially for a dedicated sports community. The promotion underscores the competitive landscape in college sports media, highlighting the need for innovative approaches to retain and grow fan engagement.