TikTok star Rebecca Luna dies aged 49 after battle with early-onset Alzheimer’s and final tragic message to followers

TIKTOK star Rebecca Luna has died at the age of 49 after spending years documenting her battle with Alzheimer’s online. The inspirational influencer turned to Medical Aid in Dying (MAID) to end her life over the weekend as her death was announced in a final heartbreaking video posted to her account. TikTok star Rebecca Luna has died at the age of 49 after spending years documenting her battle with Alzheimer’s Credit: Tiktok/@wheredidrebeccago The influencer turned to Medical Aid in Dying (MAID) to end her life over the weekend Credit: GoFundMe The short video from her oldest daughter Maya said: “Rebecca passed away July 25th at approximately 1.15 pm surrounded by her loved ones. “Thank you for your support and privacy.” Sign up for The Sun newsletter Thank you! Rebecca, a mum-of-two based in Victoria, British Columbia, had over 47,000 followers on TikTok at the time of her tragic death. She managed to build up a loyal fan base after announcing her Alzheimer’s diagnosis in April 2025. Rebecca openly admitted to symptoms first appearing in her late 40s as she suffered blacking out mid-conversation and constantly forgetting things such as where she left her keys. Earlier this month, Rebecca announced her decision to go through with MAID. MAID is a process that allows someone who is found eligible to be able to receive assistance from a medical practitioner to end their life on their terms. Rebecca had been given a five to seven year life expectancy by doctors when she was first diagnosed at the age of 46. Most read in The Sun Rebecca, a mum-of-two based in Victoria, British Columbia, had over 47,000 followers on TikTok at the time of her tragic death Credit: Tiktok/@wheredidrebeccago An image of Rebecca holding her daughter’s hand was posted alongside an emotional announcement of the influencer’s death Credit: Gofundme She candidly told her followers just a few days ago that she will undergo MAID due to her “decline coming faster than I had hoped”. The brave mum explained in her final TikTok video: “It’s a hard decision to make, because I’m living in a body that doesn’t feel comfortable, safe, good, nothing. “It feels terrible. This is when I get to prioritise myself, and I haven’t done that my whole life.” She added: “I’ve suffered enough in this world. But at the same time, the suffering has brought me to this place of ‘I really know who I am and I really know that I have a good f**king heart’.” Comment now