This Hisense 4K TV Is Nearly Half Off—And It’s One of the Best Deals of October Prime Day

2 min readWe’re now in day two of Amazon’s Prime Big Deal Days. Dozens of editor-approved TVs are on sale, including the E7 Cinema Series. Prime members can nab the 65-inch device for nearly 50% off—almost $500 in total savings. We’re closing in on the final stretch of Amazon’s Prime Big Deal Days, and so far, “October Prime Day” hasn’t disappointed. In some ways, it’s exceeded our expectations—the two-day event was loaded from start to finish. I didn’t think I’d find as many Black Friday-caliber 4K TV deals(that wasn’t the case in July), but here we are. Amazon might have outdone itself on this one, though.Shop Amazon’s Prime Big Deal DaysRight now, the 65-inch Hisense E7 Cinema Series is 42 percent off (40 percent off for non-Prime members). It’s one of the best TVs out there in the $1,000 price range, and it’s now cheaper than it’s been all year.We’re looking at the price typical of a 65-inch TV on the lower end of the 4K spectrum. $580 for a HI-QLED, Mini-LED TV feels too good to be true. Fortunately, it’s not.The E7 Cinema Series stands out with its filmmaker mode; movie buffs, we’re talking to you. It preserves the original aspect ratio, color, frame rate, and sound just as the director intended. Of course, in a more modern, full HDR setting. It supports HDR10, HDR10+ adaptive, Dolby Vision IQ, and HLG for a bolder look with deeper contrast. And with thousands of mini LED backlights in customizable dimming zones, you can personalize each viewing experience to your exact liking.You don’t have to be a big film guy to enjoy the E7—it checks a lot of boxes for gaming, too. The 144HZ refresh rate in game mode reduces blur, while an advanced AI processor customizes your viewing experience in real time, and the device’s motion enhancement technology facilitates transitions for smooth, uninterrupted gameplay.However you want to look at it, nearly 50 percent off an already budget-friendly 4K device is a can’t-miss deal. A win is a win.Shop the Hisense Prime Day Deal HereTim Kohut is the Deals and Trends Editor for Popular Mechanics, Men’s Health, Best Products, and Runner's World. He has extensive product review and gear coverage expertise, particularly in tech, home, auto, and health. Tim was previously the Deputy Commerce Editor of The Drive and a Commerce Editor at BGR. He’s also overseen gear coverage and strategy at Popular Science, Bob Vila, Outdoor Life, and Field and Stream. He has a strong affinity for cats, Batman, and early 90’s Nicolas Cage films, in that order.