The Samsung Frame TV Is 25% Off Right Now

Every product was carefully curated by an Esquire editor. We may earn a commission from these links. Here’s how we test products and why you should trust us.SamsungBack in the old days of Black Friday shopping, you had to wait outside a big-box store for to score a TV on sale. You had to bring a tent, a friend, and prepare for some sort of physical altercation. Now, thanks to Amazon’s lead-up deals, you can just shop online. We’ve lost something, but there wasn’t much to lose honestly. Samsung’s talked-about Frame TV on sale, without the fistfight. Thanksgiving is still weeks away, and the 65-inch size of the standard 2026 model is already 25 percent off.You may notice Amazon keeps the sale price hidden until you add the TV to your cart, where it still doesn’t show the original full price—but compare Amazon’s prices with those on Samsung’s website, and you’ll see this early deal is very legit.The standard Frame TV is great, but honestly, it’s worth spending a bit extra on the 2026 Pro model, which offers premium picture quality and sound. “When you need a TV that decorates your wall like a work of art, The Frame Pro is everything,” writes associate commerce editor Bryn Gelbert. “A glare-proof screen, thin bezel, and partnerships with the Met, MoMA, and a few high-profile artist estates make it the art TV to beat.”Samsung’s Wireless One Connect box is another key distinction between the standard and Pro models. “This is the real game changer when it comes to aesthetics,” Gelbert notes in his comparison of popular art TVs. “The box and TV communicate wirelessly, so you don’t have to worry about stowing cables out of sight (or in the wall) to get the true Frame experience of passing your TV off as art when your unsuspecting neighbor stops by.”You might assume older versions of the Frame TV offer significantly better discounts—but as of writing, the 2026 model is only about a hundred bucks more than the 2025 model, so it’s worth upgrading your setup with the newest tech available.Will Frame TV prices drop further during Amazon’s official Black Friday sale? Only time will tell—but based on price history during previous sales like Prime Day, we think it’s safe to shop now. The Pro model is already at its lowest price ever, and the standard model is only $50 above its all-time low. Shop early, and you can watch Thanksgiving football in crisp, clear 4K instead of on that piece of crap you’ve got now.Of note: Amazon doesn’t have any markdowns on the decorative bezels, which are sold separately. Stick with the TV for now, then check back closer to Black Friday and Cyber Monday to see if Samsung drops new deals on Frame TV accessories.Shop Samsung Frame TVs on Amazon