The £65 haircare kit designed specifically for wavy hair is earning thousands of rave reviews

How to care for naturally wavy hair, according to haircare experts. (Picture: Metro/Merwave) Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more Many people blame their frizzy hair, or the reason their hair doesn’t hold after it’s been styled with tools, and doused in hairspray, is because of the humidity, the tong, or mercury in retrograde. But, haircare brand, Merwave, believes otherwise. In fact, Merwave believes people are misidentifying their natural hair type, which is why their hair looks flat, frizzy, or the style doesn’t hold . According to Merwave’s survey, 47% of women didn’t realise their hair was naturally wavy, which was a lightbulb moment for the label. Merwave was founded in 2021 by Abi Reid. She found a niche in the haircare market, which was the need for hair products specifically targeted for wavy hair types, rather than straight or curly hair. Merwave Wavy Hair Kit This five-piece kit includes the essentials to create a full haircare routine for wavy hair types. It features the Cleanse Shampoo, Repair Conditioner, Wave Cream, Cast Foam and Protect Gel. This set can be used all in one haircare routine, or separately. The formulations are gentle, nourishing and free from nasties, such as silicones, sulphates and parabens. BUY NOW FOR £65 (Worth £85) Merwave has formulated an array of haircare products specifically for S-shaped waves, which will enhance the definition of their waves, without weighing down their hair with thick formulations or countless products. The female-founded brand prides itself on creating hair products that offer the desired hydration, definition, fights frizz, but maintains softness, movement of the natural hair type and volume. Tick, tick, and tick. With a variety of hair products in the range to shop, the question is: What do I buy? The answer? The Merwave Wavy Hair Kit. Ask Metro Use AI to go deeper into the stories you care about – powered by Metro and trusted publications. The Merwave Wavy Hair Kit is the hero bundle in the range, which makes sense considering this five-piece set contains all of the essentials to give wavy hair some TLC, definition, and to help build a thorough haircare routine. What this customer thought was frizzy hair before, has had her curls defined with Merwave. (Picture: Metro/Merwave) The bundle features the Cleanse Shampoo, Repair Conditioner, Wave Cream, Cast Foam and Protect Gel, which can be purchased separately, though this bundle will save you £20. All of the items in this kit can be used in one hair wash session, or separately depending on your routine and needs. Start by washing your hair with the shampoo and conditioner to cleanse your hair and scalp, while also leaving your hair nourished and silky. Follow with the Wave Cream, which is a lightweight formula that smooths, hydrates and nourishes the hair without leaving a greasy texture. The Cast Foam is the fourth step in the routine, which can be used on wet or dry hair, and helps to define the waves simply by scrunching your hair into the lightweight formula. The final step is the Protecty Gel that controls any frizz and flyaways, but adds extra definition. Wow! These are results we thought were only achievable with a curling tong. (Picture: Metro/Merwave) Merwave’s formulations include natural ingredients such as jojoba oil, avocado extract, and flaxseed extract (to name a few), which are natural, gentle, but nourishing. The brand doesn’t use any nasties, and the formulas are free from silicones, sulphates and parabens. This five-piece kit aims to simplify your haircare routine, and fill your beauty cupboards with products that truly work with your hair type. It is also suitable to use on all wavy hair types, including those who have dyed their hair, bleached their locks, are grey, have short or long hair. Plus, this kit claims to last for three months, which is ideal for new customers to get a feel for the brand, the products, formulations, and notice a difference in their hair. Hair goals? Thanks to Merwave, they are a reality. (Picture: Metro/Merwave) With over 5999 glowing reviews, it’s clear to see that Merwave has left a positive mark on many shoppers. Kayleigh W claims Merwave’s products create the ‘best wavy hair routine’. The review reads: ‘I’ve had a problem for years finding what works for my hair! I have extremely fine hair, androgenic Alopecia and a texture that can never decide on what it is from one day to the next. Merwave has made my hair feel and look thick and healthy for the first time since puberty. My texture for the first time in my life is consistent! The scent is beautiful and the whole routine itself is simple, straightforward and a lot less time consuming than what I was doing before to tame it. Cannot recommend enough and cannot be happier with my results!’ We can’t believe these gorgeous curls were hiding behind this straight hair before. (Picture: Metro/Merwave) A separate customer, Mairie T, claims her hair has ‘come back to life’ since using Merwave. The happy shopper gushes: ‘I decided to try Merwave as my hair, which had always been my crowning glory, was just flat and lifeless, and I no longer felt like me. I kept reading about how my hair may be more [wavy] than straight, and so I thought nothing to lose. I had my first Merwave hair wash – WOW – that’s all I can say – and now I’m telling all my friends, and letting them trial the products to see if they get the same result. My hair hasn’t looked this great or felt this great for years!’ While Jennifer B shares: ‘I’ve been using the five steps for three weeks and my hair is feeling softer and looks less frizzy. The waves and curls are lasting a couple of days, and I no longer wake up looking like Prof from Back to the Future.’ Follow Metro across our social channels, on Facebook, Twitter and Instagram Share your views in the comments below Arrow MORE: From Love Island to beauty ambassador –Olivia Attwood’s full-circle moment with Tatti Lashes Arrow MORE: I’ve tested thousands of beauty products – this is the makeup brand I can’t stop using Arrow MORE: New Charlotte Tilbury beauty boxes promise a complete summer look for £54 Puzzles Newsletter Get your favourite puzzles when they are ready to play on the website sent directly to you every day and track your daily streak!