The experience economy is heading into . . . a nuclear missile silo?

Burrowed more than 100 feet in the ground, the concrete shell of one of the most fearsome pieces of Cold War infrastructure is being brought back to life. This November, the Twistflower Nuclear Missile Silo in Roswell, New Mexico, will reopen, not to house a nuclear missile, but to host a quirky three-day festival. Named Atomika, the festival is described by organizers as a gathering of scientists, artists, and explorers for “immersive art, deep inquiry, and powerful music.” Speak...