Prime Day Is Not Just Amazon: See the Biggest Competing Deals From Sony, Best Buy, and Walmart

Amazon Prime Big Deal Days is nearly live, and as usual multiple retailers have introduced their own Prime Day-like sales to compete with Amazon. In this article we're tracking a few sitewide sales from Sony, Walmart, and Best Buy with big discounts on monitors, TVs, headphones, and more. Best Buy Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Best Buy recently kicked off a "Techtober" sale, with sitewide sales on everything from home appliances to computers, video games, and more. One of the best items to buy during Prime Day is always a new TV, and this year the savings are steep on sets from Samsung, Insignia, LG, and more. Best Buy has as much as $1,400 off select TVs during its Techtober event, and we've rounded up a few highlights below. 55-inch Insignia LED 4K UHD Fire TV - $189.99 ($160 off) 65-inch Samsung mini LED 4K TV - $429.99 ($100 off) 55-inch LG B6E OLED 4K TV - $799.99 ($600 off) 75-inch LG 91A QNED mini LED 4K TV - $999.99 ($1,000 off) 65-inch Samsung OLED 4K TV - $1,499.99 ($1,200 off) 55-inch Samsung The Frame TV - $1,599.99 ($400 off) 77-inch LG OLED 4K TV - $2,299.99 ($1,400 off) Walmart Walmart's Prime Day-like event began today and is set to run through October 11. It's got a lot of the same offers at Best Buy, with solid deals on TVs, computers, and home appliances. In terms of Apple-related discounts, Walmart has the AirPods 4 at $79.00, down from $129.99, which is just $10 away from the all-time low price. It's been months since we last tracked a deal this steep on the AirPods 4, and this is the model without ANC. Sony Sony is hosting a big fall sale with up to 50 percent in savings on the company's best headphones, speakers, sound bars, TVs, photography equipment, and more. We've collected a few of the most notable products on sale in the lists below, but be sure to head to Sony's website for the full list of deals. Most devices have an option for free pickup if you live near a Best Buy location that offers local pickup. You can get Sony's WH-1000XM5 Premium Wireless Noise Canceling Headphones for $199.99 during this event, down from $399.99. There are also a few earbuds and soundbars on sale with notable discounts, all of which have been applied automatically and do not require any coupon codes. Audio WH-CH720N Wireless Noise Canceling Headphones - $89.99 ($90 off) WF-1000XM5 The Best Truly Wireless Noise Canceling Earbuds - $199.99 ($130 off) ULT FIELD 5 Wireless Portable Speaker - $229.99 ($120 off) WH-1000XM5 Premium Wireless Noise Canceling Headphones - $199.99 ($200 off) WH-1000XM6 Wireless Noise Canceling Headphones - $379.99 ($80 off) TVs 55-inch Bravia II 4K HDR LED Google TV - $699.99 ($100 off) 55-inch Bravia OLED 4K HDR Google TV - $1,399.99 ($100 off) 65-inch Bravia 4K HDR Google TV - $1,799.99 ($200 off) 65-inch Bravia II QD-OLED 4K HDR Google TV - $2,499.99 ($800 off) If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week. Deals Newsletter Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season! Get weekly top MacRumors stories in your inbox.Leave this field emptyPopular StoriesAmazon Just Knocked $900 Off Apple's Latest 16-Inch MacBook ProAmazon has introduced a major discount on the 16-inch MacBook Pro with the M5 Max chip, 32-Core GPU, 36GB RAM, and 2TB SSD, now available for $3,499.00, down from $4,399.00. This is a massive $900 markdown on the high-end MacBook Pro, and it's joining a few other MacBook Pro discounts on Amazon this week. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a...Shop the Best Cases for Your New iPhone 18 Pro or iPhone DuoIt's iPhone pre-order week, which means anyone looking to get the new iPhone 18 Pro or iPhone 18 Pro Max will likely be looking for new cases and protection for the smartphones. Below we're tracking all of the best case and screen protector options from the most popular accessory brands, including ZAGG, Nomad, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...Here Are The Best Carrier Deals You Can Get When Pre-Ordering iPhone 18 Pro TodayApple today launched pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max. If you're looking to place a pre-order on one of these models at a cellular carrier, we've rounded up all of the best deals and offers you can find from the major carriers in the United States. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive ...