£500 to £1.25m?! The 'unrecognisable' rise of the AIG Women's Open

The AIG Women's Open has experienced a remarkable transformation over the past 50 years, evolving from a modest tournament with a mere £500 in total prize money to a major event boasting a prize pool of £1.25 million. This impressive rise reflects the growing recognition and support for women's golf, showcasing how the sport has embraced professionalism and commercial growth. As it reaches its 50th anniversary at Royal Lytham St Annes, the tournament's success underscores the increasing global interest and investment in women's sports.