Packaging Redesigns See 4% Average Volume Lift, NIQ Finds

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Postmedia has not reviewed the content. by Business Wire Packaging Redesigns See 4% Average Volume Lift, NIQ FindsAuthor of the article:NIQ Design Impact Awards 2026 Business WireLiquid I.V., Hostess, Back to Nature, and five other brands named 2026 NIQ Design Impact Award winnersTHIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountCHICAGO — NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today named the winners of its ninth annual Design Impact Awards, recognizing eight package redesigns that combined stronger shopper experiences with measurable commercial performance. Across nearly a decade of NIQ Design Impact Award winners, recognized redesigns have been associated with an average volume increase of approximately 4%.NIQ’s Pack & Design Solutions practice helps manufacturers identify, evaluate and optimize packaging that drives shopper engagement and business performance.The 2026 NIQ Design Impact Award Winners*:Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againAval French Cider (Parent Company: Aval Cider; Country: USA)Liquid I.V. (Parent Company: Unilever; Country: USA)Root & Splendor (Parent Company: Root & Splendor; Country: USA)Hostess Cakes (Parent Company: The J.M. Smucker Company; Country: USA)Back to Nature (Parent Company: Barilla Group; Country: USA)John West Tuna Chunks (Parent Company: Thai Union; Country: UK)Country Fresh Ice Cream (Parent Company: DairyMaid; Country: South Africa)Rustica Pizza (Parent Company: McCain Foods; Country: USA)“The Design Impact Awards reinforce the critical role packaging plays in influencing shopper decisions and driving business growth,” said Andrea Fraboni, Vice President & Global Leader, Pack & Design Solutions, NIQ. “Packaging has seconds to do its job. The strongest redesigns make products easier to notice, understand and choose while preserving the distinctive brand cues consumers recognize. This year’s winners demonstrate that packaging design isn’t simply aesthetic. When done well, it can be a meaningful driver of shopper engagement and business growth.Following a review of submissions from around the world, NIQ’s Pack & Design experts evaluated entries against key packaging principles and the role packaging plays throughout the shopper journey. NIQ’s proprietary Retail Measurement Services (RMS) data was used to identify brands that achieved measurable sales growth following the launch of their updated package designs.While this year’s winning redesigns spanned categories ranging from beverages and household products to frozen foods and snacks, they shared a common objective: making the shopper journey easier. Through stronger shelf visibility, clearer information hierarchy, simplified communication, and more distinctive branding, each redesign helped shoppers notice, understand and choose products with less effort.NIQ’s Pack & Design Solutions practice helps manufacturers identify, evaluate and optimize packaging that drives shopper engagement and business performance. By combining neuroscience-based methods, including Real System 1 (EEG) research, with behavioral and survey-based approaches, NIQ provides actionable insights that help brands validate packaging concepts and make more confident design decisions.To learn more about the winning redesigns, the packaging principles behind their success, upcoming regional presentations, and NIQ’s Pack & Design solutions, visit the NIQ Design Impact Awards webpage.*All products and company names are trademarks of their respective holders. No affiliation or endorsement is expressed or implied.NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.For more information, please visit www.niq.com.© 2026 Nielsen Consumer LLC. 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