Northwell touts most top-ranked physicians in the US in new ad campaign

Northwell Health, based in New Hyde Park, New York, kicked off an ambitious ad campaign on July 20 to highlight its top-ranked physicians across the New York City tristate region. The campaign, titled "Top Doctors" and created by StrawberryFrog, uses compelling narratives comparing medical expertise to elite athletic performance. This push not only showcases the high caliber of its medical staff but also aims to build trust and attract more patients. The initiative underscores Northwell's commitment to emphasizing quality care and expertise in a competitive healthcare market.