Mass General Brigham’s marketing team cut planning time by 40% — without an AI mandate

When Somerville, Mass.-based Mass General Brigham first began experimenting with artificial intelligence in its marketing department, the work looked like most other health systems’ early AI pilots: tests in market research, analytics and creative testing. Mark Bohen, chief marketing and communications officer of Mass General Brigham, said those experiments were useful, but the bigger opportunity […] The post Mass General Brigham’s marketing team cut planning time by 40% — with...