Man dies after getting into difficulty at sea in popular coastal resort

Get your news delivered straight to you by 7am - sign up to our new Morning Mail newsletter for FREE See more Daily Mail on Google - save us as a Preferred Source Published: 12:19 EDT, 30 July 2026 | Updated: 13:01 EDT, 30 July 2026 A man has died after getting into difficulty in the sea near Frinton.The incident occurred at around 2pm on Thursday off The Esplanade, a long road that stretches across the seafront in the Essex town, police have said.Despite the best efforts of paramedics, the man died and his body was brought to shore.The victim's family have been informed and are being supported by specially trained officers. Emergency services remain at the scene. An air ambulance was spotted on the beach this afternoon.Essex Police have asked the public to avoid the area where possible. A spokesperson for the force said: 'Emergency services continue to respond to an incident in Frinton.'Shortly before 2.10pm on Thursday 30 July, Essex Police was contacted by ambulance service colleagues who reported that a man had got into difficulty in the sea off The Esplanade and had been brought ashore. A man has died after getting into difficulty in the sea off Frinton, in Essex (File image) Paramedics attempted to save him but the victim was pronounced dead at the scene. Pictured: Beach huts on the promenade in Frinton 'Despite the best efforts of all those involved in the response, very sadly the man was pronounced deceased at the scene.'His family have been informed and are being supported by our officers.'Our thoughts are with them at this difficult time.'Emergency service personnel remain at the scene and our response is continuing.'We would ask members of the public to avoid the area wherever possible to allow emergency services to carry out their work safely and effectively.' Earlier on Thursday an air ambulance was spotted landing close to Esplanade with several other ambulances and HM Coastguard also at the scene.Terry Allen, a councillor in Frinton, told the Clacton Gazette: 'I don't know what is going on, I don't know if it is the weather or what.'I followed the ambulance and police into Frinton as I was on the way back. I knew there was something serious, it is just shocking.'Frinton resident Mike Swansea, who was on the promenade when the incident occurred, said: 'Everybody is in shock, it was awful to see. The ambulance and police forces were rushing up the promenade. They were here for about two hours. With a helicopter too.'A spokesperson for HM Coastguard told the Daily Mail: 'HM Coastguard responded to an incident on the beach at Frinton-on-Sea, reported at about 2.05pm on 30 July, by sending Coastguard Rescue Teams from Clacton, Walton and Holbrook.'Lifeguards, East of England Ambulance Service and Essex Police attended.'The ambulance service has been approached for comment. This is a breaking story. More to follow.