Knowledge workers judge AI governance

Knowledge workers, who play crucial roles in enterprise buying decisions and talent management, are now scrutinizing how companies govern AI. The latest 2026 Brand Expectations Index shows a shift in how these professionals assess corporate reputations, emphasizing AI governance over traditional metrics. This shift underscores the growing importance of ethical AI practices in shaping brand loyalty and market competitiveness, signaling a fundamental change in corporate accountability. As businesses adapt, those prioritizing responsible AI could gain significant advantages in talent attraction and customer trust.