Ketch Launches Iris, A Patent-Pending Scanning Algorithm To Replace Incomplete Cookie Scanning Tools

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Postmedia has not reviewed the content. by Business Wire Ketch Launches Iris, A Patent-Pending Scanning Algorithm To Replace Incomplete Cookie Scanning ToolsAuthor of the article: You can save this article by registering for free here. Or sign-in if you have an account.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountNew cohort-based approach finally gives teams a complete view of website data trackers, replacing the random sampling and unreliable results that have plagued cookie scanningSAN FRANCISCO — Ketch, the AI Privacy Company, today unveiled Iris, a patent-pending, cohort-based scanning algorithm to replace legacy cookie scanning approaches. Designed for privacy and tech teams, Iris applies AI-driven clustering to deliver a complete view of every cookie and tracker running on a digital property.Existing cookie scanning methods suffer from two structural shortcomings: they rely on fixed, random sampling, and they cap coverage once it becomes too costly to sustain. Together, these produce scan results that shift with every run and disclosures privacy teams can’t fully stand behind. Iris closes that gap. Using AI-driven cohorting, Iris groups pages by their actual tracker behavior, ensuring every distinct pattern on a site is analyzed in depth, with every cycle both confirming known trackers and exploring new territory. The result is stable, defensible coverage that compounds over time instead of resetting with every scan.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try again“When all you have is a hammer, everything looks like a nail. Unfortunately, that’s the state of scanning today,” says Max Anderson, Co-founder and Head of Product at Ketch. “Every vendor is trying to solve a risk problem by scanning more pages, capping it when the volume is too expensive to sustain. But the goal has never been volume; teams need to understand risk. That takes intelligence, not a bigger hammer. That’s exactly what AI-driven cohorting brings to this.”The patent-pending algorithm includes the following innovations:Signature-based cohorting that groups pages by observed tracker behavior, not URL structureAutomatic discovery and re-cohorting as new page types, personalization, or A/B tests emergeIntelligent representative sampling that delivers full cohort coverage without scanning every pageConfirm-and-discover cycles that compound coverage over time rather than resetting each scanHop-distance classification that distinguishes a site’s own tags from vendors several syncs downstream“Iris isn’t just a better way to scan,” says Anderson. “It’s an intelligent, efficient algorithm that gets to the heart of what businesses require in the AI era: continuous, proactive risk management.”Iris is available today, powering tracker scanning within Ketch Data Sentry and Ketch Consent Management. Learn more here.Ketch is the AI Privacy Company. Ketch permissioning infrastructure helps businesses collect and use people’s data responsibly: respecting consent and preferences, meeting privacy requirements, and ensuring all data is AI-ready. Brands around the world use Ketch to reduce risk, enable data-driven growth, and build trust with customers. Learn more at ketch.com.View source version on businesswire.com: Media ContactDan Walsh dan@mustardpr.comThis advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.