How iTunes came back from the dead
AI Summary
The resurgence of iTunes as a pivotal platform for artists like Taylor Swift and Ariana Grande highlights its enduring influence in the music industry. These artists are leveraging the throwback music store to enhance their chart rankings and capitalize on their dedicated fanbases. This comeback signifies a strategic pivot for both record labels and artists, as they seek to maximize revenue and engagement through a platform that has seen fluctuating popularity in recent years.
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