EastEnders legend Laila Morse, 80, lands rogue fashion campaign – as fans brand it ‘most iconic thing I’ve ever seen’

EASTENDERS legend Laila Morse has landed a rogue fashion campaign and fans have branded it the “most iconic thing I’ve ever seen.” The actress, 80, brought her familiar swagger to a new advert she’s starred in for sportswear brand Reebok. Laila was branded ‘iconic’ by fans after appearing in a Reebok campaign Credit: Reebok Europe The EastEnders legend looked very cool as she posed in a classic Ford Escort R5 Turbo Credit: Reebok Europe Laila donned a pair of their iconic workout trainers for the campaign, which have been shared on social media. she looked incredibly cool as she posed with her arms crossed in the middle of a London street. Sign up for the Eastenders newsletter Thank you! Reebok dubbed Laila a “classic” as she got behind the wheel of an equally classic Ford Escort R5 Turbo. In another snap, Laila, with her eyebrows raised, could be seen giving the camera a stern look. Laila leaned into her ‘Big Mo’ persona as she threw the camera stern look Credit: Reebok Europe Laila Morse made her debut on EastEnders back in 2000 Credit: BBC Fans felt the best part of this collaboration was the video itself. In the clip, the soap star was spotted waiting at the side of the road with her patterned shopping trolley. Laila, leaning into her “Big Mo” persona then strolls out to a mysterious van, and is given a box containing a brand new pair of Reebok kicks. She tells the three robbers inside the vehicle, “thank you” as she strolls across the zebra crossing in front of them, wheeling her trolley bag in tow. Most read in TV Reebok captioned the Instagram post: “Some people don’t just wear Classics. They are Classics. Laila Morse for The Giveback.” “This is the most iconic thing I’ve ever seen,” wrote one fan. Another fan penned: “This is what I want to see, real legends getting real opportunities.” A third person said: “Just when I thought I couldn’t love her more. “Hand this woman her damn crown now!” Meanwhile, a fourth fan added: “She looks so good!!!” She starred in the campaign alongside British drill rapper K-Trap, influencer Leo Mandella (aka Gully Guy Leo), and UK garage legend MC Bushkin. Laila Morse, born Maureen Oldman now Lesley Bass, got her big break when her younger brother Hollywood actor and filmmaker Gary Oldman, cast her as Janet in his award-winning 1997 drama Nil by Mouth. The role led her to bag a British Independent Film Award for Most Promising Newcomer at age 51. Laila shot to fame after debuting as Mo Harris (Big Mo), the matriarch of the Slater family, back in September 2000. She mooched around Albert Square for a solid 16 years as a main castmember before switching to intermittent returns. In May 2024, she returned to BBC‘s EastEnders as a regular once again. Laila has also appeared on Dancing on Ice, I’m A Celeb, Celebrity MasterChef and Strictly The Full Monty. Comment now