Early Black Friday Mattress Deals: Get Up to 35% Off WIRED-Tested Favorites

Mattress sales come and go so often that it’s hard to determine what’s an actual deal. The times of year when we see the most legit mattress deals are Black Friday, Cyber Monday, Memorial Day, and Labor Day. And this year is no different. We’re already seeing our favorite WIRED-tested bedding and mattress brands offering discounts leading up to Black Friday and Cyber Monday. I’ll be on the lookout for more deals as we approach the actual event, so be sure to check back often for fresh discounts on these often-pricey purchases. Note that all mattress prices below are for queen sizes.Want more deals? We have even more discounts on WIRED-tested tech here. Plus, read our related shopping guides to ensure you’re making the most of Black Friday sales, including how to avoid scams and sketchy wares on Amazon, Amazon Prime perks you might not know about, and Black Friday shopping tips.Updated November 4, 2026: I've updated the mattress sales with new dates and promo codes, updated prices, and added new deals from Tempur-Pedic, Sleep Number, Restnature, and Bedgear.The Best Mattress DealsHelix SleepMidnight Luxe Hybrid Mattress (14-Inch)This Helix mattress has been our top pick for years and remains one of the most popular bed-in-a-box options for good reason. Its plush pillowtop and medium-firm feel make it comfortable for nearly any sleeper, whether they sleep on their side, back, or stomach.We love Helix in general, and right now the brand has 20 percent off sitewide when you use the Helix promo code BF20. It also offers special discounts, including 25 percent off Luxe mattresses with promo code LUXE25 and 30 percent off Elite mattresses with code ELITE30. (All listed Helix promo codes are valid through November 29.)Birch: Great Organic MattressesBirchLuxe Natural MattressWe really love this organic mattress. When we tested the Luxe model above, we found it offered a lovely balance of plush comfort and pressure relief, with just enough bounce to make it a great choice for back sleepers seeking a little extra support. But all of Birch's models are made from natural materials like wool, latex, and cotton, without any polyurethane-based foams.Birch's Black Friday sale runs through November 29, with 25 percent off sitewide when you use the Birch promo code BF25.Bear: For Back Pain SupportThe firm Bear Elite Hybrid has long been one of our top picks for back pain. Both reviewers who tested it agree that you love it more the longer you sleep on it. Bear mattresses also keep you cool, with phase-change material that absorbs body heat and copper-infused memory foam that wicks it away.Bear Mattress has a Black Friday Sale running through November 29, with 35 percent off sitewide and a free bundle of two pillows and a mattress protector with promo code BF35.This was former WIRED reviewer (and sleep expert) Julia Forbes’ all-time favorite mattress. She appreciated that its extra springiness provided added support and firmness, making it ideal for side sleepers.Nolah Mattress’ Black Friday sale runs through November 29, with 35 percent off sitewide; no promo code needed.Leesa: The Best Hybrid MattressPhotograph: Martin CizmarWe on the WIRED Reviews team love hybrid mattresses because they bring together the best of both worlds—memory foam and the support of inner coils. The Sapira Chill is the best hybrid mattress we've tested to date, bringing relief to our tester's back pain while absorbing excess heat through the temperature-regulating cover.Leesa Sleep’s Black Friday Early Access Sale runs through November 17 and offers 25 percent off mattresses, with no promo code needed.Sleep Number: For Adjustable Smart BedsSleep NumberComfortNext Lux Smart BedWe love this smart bed from Sleep Number. (Read our review here.) It offers balanced pressure that’s ideal for side sleepers, cushioning for pressure points, motion isolation, helpful sleep tracking, and customizable firmness. With its built-in sleep tracking, it monitors your nightly sleep score, called your “Sleep IQ” number within the app. That data is compared with the firmness level you choose, known as your “Sleep Number” setting. This helps you fine-tune the firmness that, based on your sleep-tracking data, helps you sleep better.The ComfortNext line, including the Lux Smart Bed model above, is 20 percent off. Sleep Number's Climate Collection is 25 percent off, and sheet sets and pillows are BOGO 50 percent off—check out all of Sleep Number's current sales and eligible items here. The offer runs through December 7, and no promo code is needed—deals will be applied automatically.Tempur-Pedic: For an Ultra-Premium Smart BedTempur-PedicTempur-ActiveBreezeThis is probably the most luxurious smart bed the WIRED Reviews team has tested. (Read our review here.) You're probably not planning to drop ten grand on a bed today, but if you've been curious about smart beds, this may be a good one to check out. It has a unique design centered on temperature control, with built-in fans that make its surface noticeably cooler to the touch. The bed also monitors your bedroom's air quality and analyzes sleep metrics with an AI-powered sleep coach to give you feedback.You can save $500 and get a $300 credit toward a future purchase when you buy a TEMPUR-ActiveBreeze System, TEMPUR-Breeze, or TEMPUR-LuxeAdapt mattress and a TEMPUR-Ergo Smart Base through December 1, with no promo code necessary.Bedgear: For a Supreme Cooling MattressPhotograph: Molly HigginsPhotograph: Molly HigginsPhotograph: Molly HigginsPhotograph: Molly HigginsBedgearM5 Night Ice Performance MattressWhen I die, bury me with this modular, supremely cooling mattress. It's part of Bedgear's new Night Ice collection, and is the most cooling beds I've ever slept on. It has a silky cover that's cool to the touch, top cooling layers that work together to dissipate heat effectively, and side mesh vents to increase airflow throughout the mattress. With this modular design, you can choose the same or different levels of firmness on both sides. The M5 above, plus Hybrid Performance and Sport Performance models below, are all discounted, and you can get a further discount if you buy one with an adjustable base. Sales run through December 7.BedgearH Performance MattressI slept on this cooling mattress for over a year and was super happy with it. It's one of the most consistently cooling beds I’ve tested, and it feels more luxurious than its price tag suggests.BedgearSport Performance MattressIMHO, this is hands-down the best mattress you can buy for this price on the market today. It's cooling and comes in a few firmness levels.Deals on Sleep Accessories We LoveTrtlNeck PillowThough WIRED reviewer Louryn Strampe thought this travel neck pillow was a bit big and dorky, it ended up being her favorite of all the travel pillows she’s tested for comfort during long-haul flights. All colorways are at least 20 percent off right now, but the chili red color is 30 percent off.RestnatureMini Sound MachineIf you want a teeny tiny, ultra-portable white noise sound machine, this budget pick is nearly half off.Tempur-PedicTempur-Adapt ProAdjust PillowThis pillow has a cool-to-the-touch cover and adjustable filling, so you can tailor its density or fluffiness to your liking.Tempur-PedicTempur-Adapt ProHi PillowIf you sleep sweaty, this is a great cooling pillow. Plus, it has two profile heights to choose from, depending on your preference.Power up with unlimited access to WIRED. Get best-in-class reporting and exclusive subscriber content that’s too important to ignore. Subscribe Today.