Drake's NOCTA Manor: A Masterclass in Brand Visibility

Suburban New Jersey isn't the first place you'd expect to see Drake posted up for a week, but if there's one thing about The Boy, he's going to surprise us with something absolutely none of us had on our radar.Less than 24 hours after the FIFA World Cup Finals match went down in East Rutherford, New Jersey, the rapper headed just about 40 miles west to the Garden State's Somerset County, where he set up shop at the sprawling, roughly 500-acre Pendry Natirar estate for his second annual NOCTA Man...