Disney Is Exploring a Free Tier for Disney+

“We see it as a way to expand our reach to a customer segment that’s that’s more price sensitive,” CEO Josh D’Amaro says "Toy Story 5" (Photo Credit: Disney, Pixar) Disney+ is exploring a free tier for the streaming service, CEO Josh D’Amaro said during the company’s third quarter earning call on Wednesday. D’Amaro told analysts that a free tier could allow the streamer to “accomplish several goals and hopefully do that efficiently.” “First, we see it as a way to expand our reach to a customer segment that’s more price sensitive. Expanding our reach is, as we’ve talked about before, one of our strategic priorities. Second, unlike a lot of our AVOD competitors, we’re fairly well sold, meaning more inventory would actually help us accelerate our ad revenue growth. And then finally, as you mentioned in your question, a free offering could help us drive top-of-funnel Disney+ subscriber growth,” D’Amaro said. “So nothing specific to announce today, but definitely something that we’re considering.” More to come …