BJP turns PM's 'dimaagi Naxal' remark into memefest to bash Opposition

BJP state social media handles have begun tagging and reposting one another in a meme-led campaign against the Opposition. The coordinated push centres on the party's 'Dimagi Naxal' line and signals a wider digital rollout.The activity comes as BJP national president Nitin Nabin’s new team settles into its organisational responsibilities. (File Photo: ITG)The Bharatiya Janata Party’s (BJP) newly constituted social media team appears to be moving towards a more aggressive and coordinated digital campaign, with state units increasingly working together to target the Congress and other Opposition parties through memes, videos, satire and pop-culture references.Over the past three days, several BJP state social media handles have begun quoting, reposting and tagging one another, creating a cross-state amplification strategy around political messaging. The campaign has focused particularly on the BJP’s “Dimagi Naxal” narrative and what the party describes as an ideological battle with the Opposition. (Credits: X/BJP Jammu and Kashmir) (Credits: X/BJP Madhya Pradesh) The activity comes as BJP national president Nitin Nabin’s new team settles into its organisational responsibilities. The party’s social media operation is being led by national social media convener Deepak Maske, with state units experimenting with a more collaborative approach to digital campaigning.The latest push appears to have begun with the BJP’s Jammu & Kashmir handle, which shared a video featuring Bollywood actors Salman Khan, Sanjay Dutt and Jackie Shroff appearing together on a reality-show stage. The BJP gave the clip a political spin, portraying the actors as representatives of Karnataka, Jammu & Kashmir and Goa BJP units, respectively, and describing them as a “nightmare” for the “Dimagi Naxal ecosystem”.Madhya Pradesh BJP subsequently joined the exchange, while Delhi BJP posted a video featuring actor Pankaj Tripathi with the message, “Haven’t forgotten us, have you?” The interactions have since developed into a broader meme-based campaign involving multiple state handles. A NEW WAY OF GENZ OUTREACH?A BJP IT cell functionary said the objective was to bring the party’s state-level social media ecosystem onto a common platform. State handles are being encouraged to amplify one another’s posts and collaborate on content when an issue has relevance beyond an individual state.Party sources said the strategy is aimed not only at increasing reach but also at shaping political conversations across multiple states simultaneously. The BJP is also using scenes from Bollywood and Hollywood films, actors and humorous clips to make political messaging more accessible and shareable, particularly among younger audiences.The “Dimagi Naxal” phrase has emerged as a key theme after Prime Minister Narendra Modi used it in his political messaging. BJP handles are now attempting to push the term further through memes and short-form videos attacking what the party describes as an Opposition ecosystem.A BJP leader described the recent activity as merely a “trailer”, signalling that a larger digital campaign could follow. The party is also looking to replicate the strategy on Instagram, while a teaser reading “Shall we begin” has appeared across its social media platforms with multiple state handles tagged together.The developments suggest the BJP is moving towards a state-to-state digital network combining political attacks, satire and pop culture in an effort to shape the online narrative.- EndsPublished By: Ritaban MisraPublished On: Aug 29, 2026 12:19 IST