Best hour to bag M&S ‘yellow sticker’ deals so you get ‘first dibs’ every time – and it’s not when you’d expect

THE best time of day to bag yellow sticker discounts at Marks & Spencer has been revealed. For loyal M&S shoppers, snagging a food favourite that has been stamped with a yellow reduced sticker is always a win. Getting your hands on a yellow sticker bargain at M&S is always exciting Credit: Alamy A thrifty shopping expert says there is an optimum time to snag yellow sticker items Credit: Alamy An expert has shared an insight into how to get your hands on as many yellow sticker bargains as possible. Frugal shopping pro, Jordon Cox, is known as the Coupon Kid on Instagram and he’s clued up on finding those coveted yellow sticker items in M&S. Sign up for the Money newsletter Thank you! He says that timing is key when it comes to nabbing discounted products, which usually have yellow stickers on because they are approaching their use by or best before date. It turns out that the end of the day being the ultimate yellow sticker finding window is a common misconception. Jordon says that heading into your local M&S right at the start of the day is actually the best bet. In a recent Instagram post, he explained: “This is the time of day you should shop at M&S to get the best deals. “Go at 9am for store opening. Yellow sticker discounts get put out overnight, so if you’re there at the crack of dawn, you’ll get first dibs [on] all the good stuff.” “Yellow stickers – the holy grail at M&S Food – tend to get put out overnight by overnight staff,” he added. Most read in Money Jordon explains that there can be further reductions to be found later in the day, especially if you’re after bakery treats. “Items are further discounted around 4-6pm, but it may be a smaller selection (if the good stuff has been snapped up!),” he continued. “Bakery items and the famous Cronuts are reduced from around 4pm also – so keep an eye out for those.” Comment now