Amazon has discounted all of its Fire TV Sticks ahead of its October Prime Day

Save on the 4K Max, 4K Select, 4K Plus, and the HD model. By Hannah Hoolihan Hannah Hoolihan is a freelance writer with Mashable. She’s written for various entertainment websites since 2017, covering everything from tech to games to film. You’ll currently find her work on IGN and Fangoria alongside Mashable, but she also has bylines at Rock Paper Shotgun, Collider, Screen Rant, and more. When she’s not writing, she enjoys catching up with the latest films and shows — horror, in particular — and has a deep love of FromSoft games, which she continues to happily replay. Read Full Bio on September 16, 2026 Share on Facebook Share on Twitter Share on Flipboard All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Credit: Mashable Photo Composite/Amazon TL;DR: As of Sept. 16, Amazon has discounted every model of Fire TV Stick (4K Max, 4K Select, 4K Plus, and HD) ahead of its Prime Big Deal Days sale event in October. Amazon Fire TV Stick Deals Best Fire TV Stick 4K Select Deal Best Fire TV Stick 4K Plus Deal Best Fire TV Stick 4K Max Deal Shoppers, ready your wallets: Amazon has officially announced that its Prime Big Deal Days event is returning next month, running from Tuesday, Oct. 6, through Wednesday, Oct. 7. Compared to the summer's four-day-long Prime Day event, that's a shorter 48-hour period to explore what's available, but the good news is there's actually already some solid discounts popping up before the sale even begins.Fire TV Sticks are some of the discounts that have caught our eye at the retailer, with the 4K Max, 4K Select, 4K Plus, and HD models all on sale right now. And while the discounts may not seem that big at first glance, Amazon actually has the typical price listed on the store pages. These devices were all recently hit with a price hike, so you're actually grabbing them for much less than they're usually priced nowadays.Below, you can learn a little more about each model's discount and the differences between each model, so you can find the best fit for your streaming plans.Fire TV Stick HD $17.99 at Amazon $34.99 Save $17.00 Why we like itIf you're not interested in dropping cash on one of the 4K models, the Fire TV Stick HD is also on sale right now, and for just $17.99 (which is a good deal cheaper than its new $39.99 list price). It supports 1080p Full HD picture quality and WiFi 6, plus it comes with 8GB of storage for holding all of your favorite streaming apps. Fire TV Stick 4K Select $19.99 at Amazon $39.99 Save $20.00 Why we like itThe 4K Select is a great entry-level pick if you're just making the jump from HD streaming. Priced at $19.99 right now, it supports 4K Ultra HD streaming with High Dynamic Range 10+ picture, and WiFi 5 for streaming quality. It also lets you play games through Xbox Game Pass via cloud gaming and comes with 8GB of storage, just like the 4K Plus model. If you're not looking to spend too much on a streaming device but still want to enjoy 4K picture, this option is well worth a look.Fire TV Stick 4K Plus $39.99 at Amazon $49.99 Save $10 Why we like itIf you don't need that much storage, the 4K Plus model could be the perfect fit for you. Similar to the others, it offers 4K Ultra HD picture quality alongside Dolby Vision, HDR10+, and Dolby Atmos audio, though it uses WiFi 6 instead of WiFi 6E and comes with 8GB of storage instead of 16GB.If you have an Xbox Game Pass subscription, this model also lets you play games via cloud gaming. So, if you're not looking to splash out on the 4K Max, you can get a lot of the same features with the 4K Plus for $10 less. Mashable Deals By signing up, you agree to receive recurring automated SMS marketing messages from Mashable Deals at the number provided. Msg and data rates may apply. Up to 2 messages/day. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms of Use. Fire TV Stick 4K Max $49.99 at Amazon $59.99 Save $10 Why we like itThe 4K Max recently had its price raised to $84.99, so it's quite a treat to grab it for $49.99 right now. With this streaming stick, you'll be able to enjoy your favorite shows and movies in 4K Ultra HD with support for Dolby Vision and HDR10+. It even supports Dolby Atmos audio, so you can feel fully immersed in the sounds on screen, and WiFi 6E for smooth streaming.Not to mention, it also comes with the Fire TV Ambient Experience, which lets you display art and photos on your TV when you're not watching anything, and it has 16GB of storage. That's double what the other streaming sticks offer, so this is a great pick if you want to go all out on a streaming device. Plus, you can play Xbox games on it via Xbox Game Pass cloud gaming (though a Game Pass subscription and a controller are required). Hannah Hoolihan is a freelance writer with Mashable. She’s written for various entertainment websites since 2017, covering everything from tech to games to film. You’ll currently find her work on IGN and Fangoria alongside Mashable, but she also has bylines at Rock Paper Shotgun, Collider, Screen Rant, and more. When she’s not writing, she enjoys catching up with the latest films and shows — horror, in particular — and has a deep love of FromSoft games, which she continues to happily replay. These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.