32 E-Commerce Design Trade Programs Worth Joining, According to the Pros

A beautifully finished room may be your calling card as a designer, but the true value of a design firm lies in its process—the collaboration, the impeccable eye, and the curated rolodex of trade programs that help execute a vision to perfection.While trade discounts are a significant perk, the real benefit of establishing trade relationships goes far beyond wholesale pricing. It’s about immersions in the industry in ways that Instagram scrolling never will. Behind every impeccable mood board selection is a personal connection that guarantees every welt, pinch pleat, and hand-rubbed metal finish manifests exactly the way a designer envisions it.Join NowAD PRO members enjoy exclusive benefits. Get a year of unlimited access for $25 $20 per month.Arrow“Establishing a relationship with the vendor based on repeat business is advantageous for designers in terms of customer service,” says Leslie Martin, co-founder and principal designer of M + M Interior Design. “When something goes wrong, or you need an item faster than usual, having an established relationship with a vendor can come in really handy. Without membership, we’re just another customer. If you’re a trade member with a direct-to-consumer vendor, you’ll often have a dedicated trade rep who understands the unique challenges a designer has, and they can assist in a different way than the usual customer service team.”Designer Amy Vroom of The Residency Bureau agrees, noting that trade resources can be particularly helpful for firms that run lean. “For an independent designer, a great trade partner acts as an extension of our studio,” she says. “When we’re managing and processing hundreds of items per project, having a proactive sales rep is a game-changer. They are ahead of the details, managing order tracking and resolving claims without having to ask.”Of course, building that type of network takes time. Most trade-only brands require designers to verify their business credentials, establish resale and tax documentation, or even demonstrate experience before granting trade access. With hundreds of manufacturers and makers to choose from, navigating that application process can feel overwhelming, especially if you’re launching a new firm or transitioning from a retail-only model. Below, we’ve rounded up the best designer-approved trade programs that can support your creative vision and your bottom line, along with tips from pros on which pieces they rely on project after project.Designer-Favorite Trade PartnersWhile a designer’s trade resources can be as vast as their style and clientele, there are several brands that pros find themselves returning to project after project. Some favorites include:Visual Comfort & Co., which is a go-to lighting source for Martin, who says there’s “at least one” Dean Picture Light in every one of her projects.Serena and Lily, a brand beloved for its classics, including Hunter’s go-to, the Carter Dining Chair.1. Williams-SonomaBenefits: Enjoy at least 20% off Williams-Sonoma, Inc.’s fleet of brands like Pottery Barn, West Elm, and Rejuvenation. No minimum quantities, and tax exemption on online purchases.Professionals say: For Gabriela Eisenhart of Silo Studios, the program’s versatility makes it a clear winner. “When partnering with an e-commerce trade company, I prefer WSI Trade Group, which includes Pottery Barn, West Elm, Rejuvenation, and Williams-Sonoma Home. Their platform is highly user-friendly, making it easy to navigate and manage orders. Additionally, their discounts are consistent across all brands.”Website: wsib2b.com/trade2. Design Within ReachBenefits: Trade discounts and special offers for members, access to custom offerings, personalized service from DWR’s account executive team, and exclusive access to members-only events like home tours and design panels.Professionals say: For Denver AD PRO Directory designer Nadia Watts, DWR’s concierge service is one of the membership’s highlights. “They will communicate what’s in stock, lead times on items not in stock, and email updates as items become available and ship,” she says. “It’s really nice to be able to update clients along the way and DWR’s superb customer service allows you to do just that.”Website: dwr.com/tradeprogram3. ArhausBenefits: When partnered with Arhaus, trade members will receive 30% off products with no order minimums. Users log on via a dedicated trade dashboard, where they cantrack orders, manage client wishlists, and create 2D and 3D plans using the brand’s extensive digital catalog. Custom upholstery is also available to trade members, with a selection of hundreds of in-house fabrics as well as COM options available.Professionals say: Designers love the brand’s wide array of styles, including case pieces, plush upholstery, and luxe accessories. Arhaus also carries several outdoor furniture lines, including DATE Interiors founder Molly Tores Portnof’s favorite collections, the Hamptons and the Montauk.Website: https://www.arhaus.com/4. Crate & BarrelBenefits: Crate & Barrel offers designers a 20% discount; enhanced customer service; plus exclusive access to community, brand experience, and collection previews. The dedicated concierge team is also available to help turn your design dreams into a reality.Website: crateandbarrel.com/trade-programA lighting display inside a Visual Comfort showroom in Columbus, Ohio Photo: Courtesy of Visual Comfort & Co.5. Serena & LilyBenefits: Trade member benefits include 25% off retail pricing, access to its customer’s own materials (COM) program and comprehensive upholstery customization, plus support from a dedicated trade team. That’s in addition to extended returns, tax-exempt purchases, and flat-rate delivery.Professionals say: “They’re really collaborative with designers,” Bay Area designer Kriste Michelini says. “We can send clients into the showroom, and they’re respectful of that relationship—they don’t try to take over and be the designer.” That said, she notes there could be more ease in getting samples. “There’s a one-week lead time that drags things out, whereas other companies might take two days,” she says.Website: serenaandlily.com/trade6. Visual ComfortBenefits: The lighting company offers generous discounts on orders, a dashboard to track orders, as well as access to 2D-to-scale templates and a bevy of 2D and 3D digital files. Designers will also receive dedicated (and often local) representation with over 50 showrooms in the United States and one in the United Kingdom.Professionals say: If you’re looking for a bright idea, Watts loves the range of licensed product offerings from AD100 designers like Thomas O’Brien, Kelly Wearstler, and Ralph Lauren. “Visual Comfort also offers ceiling fans, outdoor lighting, rechargeable lighting, [as well as] floor and table lamps,” she adds. “They have in-house designers to help with your lighting vision and provide top notch customer service.”Website: visualcomfort.com/company/account/create7. 1stDibsBenefits: Not only can you receive up to 30% off net price discounts every day, but you can also earn points with each purchase and receive cash back for every 5,000 points. Newcomer designers might also appreciate the retailer’s complimentary marketing opportunities and personalized support. Though 1stDibs is known for stocking antique and unique pieces, designers will receive best-in-class purchase protection and waived restocking fees.Professionals say: This is another instance where the service advantages outweigh the discount. “There is no substitute for their one-of-a-kind items, and their staff is fantastic at assisting with any and all of your needs,” says Kristin Harrison of Georgia & Hunt Design House, an AD PRO Directory member. “There are other programs with greater discounts, but the benefits certainly outweigh that.”Website: 1stdibs.com/info/trade/benefits8. Jenni KayneBenefits: A 20% discount, early access to new product launches, complimentary styling services with the Jenni Kayne design team, and invitations to members-only events.Professionals say: Though an annual membership to Jenni Kayne home costs $150, the brand’s West Coast cool makes this a no-brainer for designers. “We like using Jenni Kayne’s Trade Program for ordering everything from tableware, blankets, and even candles, which smell amazing,” says AD PRO Directory designer Wendy Labrum. “They offer a nice trade discount, and we have a dedicated rep that is available via phone, email, and text to assist with orders and makes everything super easy."Website: jennikayne.com/pages/trade-program9. SchumacherBenefits: With over 11,000 SKUs spanning wallpaper, fabric, trim, furniture, and rugs, Schumacher’s trade program is one of the most comprehensive on the market. Designers received preferred pricing across all the brand’s offerings, as well as extensive customization options, including custom colors, alternate ground cloths, historic reproductions, and bespoke furniture. Trade members can reserve stock and place orders through their online account while tracking inventory in real-time and even opting for overnight shipping for urgent presentations.Website: https://schumacher.com/10. ArticleBenefits: Like several others in its class, Article has a dedicated Article for Trade support team, industry-leading delivery times, as well as a robust source book packed with design inspiration and information about materials. Designers will also enjoy exclusive, tax-exempt pricing on the direct-to-consumer darling’s entire inventory.Professionals say: With up to 15% in discounts and an industry-leading delivery for a flat $49 fee, the deals you’ll receive after signing are relatively small. However, designers say Article’s service is priceless. “I’ve worked with hundreds of vendors, but my experience with Article has been exceptional,” says Jacquelin Franklin, interior designer and founder of NicheDG. “It’s easy to place an order, the materials are high quality at reasonable prices, and most importantly, I can always rely on them to deliver on time and with professionalism.”Website: article.com/tradeThe interiors collection in RH’s New York gallery in the Meatpacking neighborhood Photo: Courtesy of RH11. RHBenefits: Look forward to access to a dedicated representative, 25% off full-price items and 20% off sale items, tools like 2D CAD floor planning, and, of course, a comprehensive multicategory assortment.Professionals say: “We’ve been working with our representative for years,” Michelini says. “She comes to the studio and drops off fabric swatches, gives us a behind-the-scenes look at upcoming products. And if she knows a product has a longer lead time, she might guide us towards a different one—we don’t want our client to fall in love with something we can’t deliver. She’s great to work with. We even invited her to our Christmas party.”Website: rh.com/us/en/trade12. Trnk NYCBenefits: Architects and designers can enjoy 15% off Trnk Collection products and 10% off all other brands, a dedicated trade service team, and exclusive access to product previews and events.Website: trnk-nyc.com/pages/trade13. ErnestaBenefits: Geared towards designers and builders looking to simplify the custom rug process, Ernesta’s trade program focuses on streamlining specification via one-on-one support, custom manufacturing, and efficient fulfillment. Designers enjoy a 20% trade discount with no order minimum required, along with free unlimited 12”x12” rug samples that make it easy to spec the right rug for each project. Every Ernesta rug can be made to the exact dimensions needed, and trade members often get exclusive early access to new lines, launches, and colorways.Professionals say: M+M Interior Design co-founder Leslie Martin calls Ernesta’s process “incredibly easy,” especially when it comes to accommodating tricky layouts with their custom cutting feature. “The Everett rug is a favorite,” she adds. “It’s a great wool flatweave that is neutral without being boring.”Website: https://www.ernestarugs.com/Get AD-ApprovedJoin the AD PRO Directory, our professional network that puts you in front of the right clients. Learn moreArrow14. Interior DefineBenefits: Members can get a 20% discount and tax-exempt checkout across the retailer's brand portfolio: Interior Define, The Citizenry, and The Inside. (Even more discounts are available during special promotions.) Designers can also exclusively access unlimited samples of the full textile collection and enjoy a dedicated, trade-only customer experience team.Professionals say: Though lead times can be long—just like any upholstery company—AD PRO Directory member Jessica Davis says Interior Define’s perks are well worth the wait. “They are generally on target and have tons of custom options,” the Atelier Davis founder explains.Website: trade.interiordefine.com15. Thos. MoserBenefits: Highlights include exclusive trade pricing, dedicated sales support team, alternative wood sourcing, and a wide range of upholstery options. Designers can also craft custom furniture, and the company will waive the $200 drawing fee for the first three consultations.Website: thosmoser.com/capabilities/working-with-designers16. CB2Benefits: Make the most of CB2’s trade program with a 20% discount, a tax-exempt checkout, and exclusive access to collection previews, events, and more. There’s also a robust concierge team, who can help you with everything from quotes to installations.Professionals say: For designer Billy Ceglia, who splits time between Florida and Connecticut, CB2’s discount is only scratching the surface of its offerings. “CB2 puts the customer experience at the forefront, and their friendly staff will go the extra mile to make something happen [such as] searching the stock room for that perfect candleholder that you desperately need to wrap up an install,” he says. “They are [also] super strict about who is allowed to use it: Their 19-digit account numbers and request for ID at time of purchase ensure that the discount really is reserved for the trade only.”The retailer’s trend-conscious wares are a certain advantage. “CB2 is so on the mark with an eye on trends and their quality that is better than most larger retail outlets,” designer Amy Sklar adds. “They are my go-to for on-trend accent pieces. Another plus is that their inventory changes fairly frequently for collabs, so not everyone in the world will always have your favorite piece.”Website: cb2.com/trade-program17. Lawson-FenningBenefits: A trade account with Lawson-Fenning gives designers access to the brand’s collection of handmade furniture, as well as partner lines, capsule collections, and curated vintage selections. Trade members will liaise with a dedicated sales rep, who can provide quotes, product guidance, finish recommendations, lead time estimates, and more.Professionals say: Pros are particularly drawn to Lawson-Fenning’s sophisticated furniture selections, which pair benchmade quality with midcentury silhouettes and modern fabric selections, a combination that GREER Interior Design founder Jennifer Greer Hartmann finds especially enticing for her clients.Website: https://lawsonfenning.com/18. EQ3Benefits: Upon registering, designers are assigned a local trade representative who can help make sure they’re getting the attention they deserve and advice on issues ranging from product selection to installation. As a member, you’ll be the first in line to know about new collections, events, and special offers. Designers can also snag access to the brand’s 2D digital product file, which you can present to clients. The Canadian furniture company makes it easy for designers to spec their next upholstery or finish: Pros can purchase a Designer Kit tricked out with hundreds of fabric, leather, and case goods swatches. (COM is also available.) Once you have selected your pieces and fabrics, you can enjoy an exclusive discount on EQ3’s entire inventory.Website: eq3.com/us/en/aboutus/eq3-trade19. WeezieBenefits: Though Weezie generally offers a 20% discount to designers, other highlights include free shipping, dedicated account support, and applicable tax exemption, plus sneak peeks and early access to products.Website: weezietowels.com/pages/interior-design-programIn addition to dollars saved, trade accounts afford interior designers benefits like personalized service and access to exclusive products20. Home DepotBenefits: Special discounts and promotions, access to advanced tool and specialized equipment, competitive pricing and quotes for bulk orders, access to a community of fellow professionals, and a rewards program where top-tier members can receive an up to 20% discount on paint, dedicated support lines, and other perks.Website: homedepot.com/c/pro-xtra21. MintedBenefits: Art lovers in the trade can enjoy a 20% to 30% discount on fine art products, as well as complimentary art proposals from in-house curation experts. Members also receive free domestic shipping and no order minimums.Professionals say: When curating a collection, Oakland, California-based designer Susie Novak always mixes in original works from local galleries, vintage pieces from Chairish, and photography from Minted. “[It] offers an amazing trade discount,” she says. “I love the artists they carry, and their affordable prices make building a complete and beautiful collection so much easier.”Website: minted.com/lp/trade22. Four HandsBenefits: With new pieces launching every two weeks, Four Hands has become a go-to for designers looking to keep a finger on the pulse of what’s trending in the industry. Unlike many brands that offer a fixed trade discount, Four Hands operates on a graduated pricing system, with six different tiers that unlock deeper discounts based on the quantity and frequency with which a designer purchases (no order minimum necessary). Members will receive personalized support from a dedicated sales team that provides product recommendations, order tracking, quotes, and procurement coordination. Designers can even set up guest accounts on the trade platform that allow clients to log into the site and approve selections while filtering out necessary pricing information.Website: https://fourhands.com/23. ChairishBenefits: The online marketplace gives members trade pricing up to 50% off as well as $100 in discounts per $5,000 you spend with Trade Rewards. Deals aside, Chairish also provides 48-hour hold requests, a trade-only hotline for customer service, and shipping discounts on European inventory. They also boast a worry-free return policy.Professionals say: Vintage shopping can often feel like a time-sensitive treasure hunt, but Chairish’s design trade program provides some added peace of mind. “When sourcing one-of-a-king items, the risk of them selling out can be high, so the hold function Chairish offers is particularly useful and exclusively available to trade members,” says designer Emily Vaughn. “Their support staff has been excellent in assisting with shipping arrangements and managing sales tax exemptions.” Plus, in the event that your order arrives broken, Vaughn says the e-tailer is “very accommodating in processing refunds.”Website: chairish.com/trade24. Lulu & GeorgiaBenefits: Members enjoy 20% off all orders, tax-exempt purchases, exclusive previews of new collections and collaborations, as well as contact with dedicated sales and support teams.Professionals say: Oakland, California–based designer Kelly Martin has had only positive experiences with Lulu & Georgia’s trade program. “Its discounts are strong compared to other trade-friendly retailers, and their customer service is really good,” she says. “The selection they have is well curated and true to the brand, so I like using it if it fits appropriately with the project.”Website: luluandgeorgia.com/pages/trade25. Wayfair ProfessionalBenefits: Members of Wayfair’s trade program—which is free to join and extends across the entire Wayfair family of brands as well as luxury-focused Perigold—will receive 15% off orders as well as an extra 10% discount on specialty brands. Delivery on millions of products happens at warp speed and designers can also enjoy consolidated delivery and install packages to streamline the pre-install logistics. Customer support—which runs the gamut from project management to space planning—is also available.Website: wayfairprofessional.com26. Chasing PaperBenefits: Pros who sign up for the wallpaper brand’s program will enjoy 15% off its entire offerings. Designers can also enjoy sneak peeks of new product launches as well as one-on-one support from the Chasing Paper team.Professionals say: Though Portland, Oregon–based designer Max Humphrey might be biased—after all, he created a collection for Chasing Paper—he says the brand’s diligent customer service is a godsend. “It is particularly helpful because so many of my projects are out of town or I’m using installers that I may not have worked with before,” he explains. “The Chasing Paper folks help double-check measurements and panel counts gives me peace of mind.”Website: chasingpaper.com/pages/trade-partnersInside Maiden Home’s New York flagship Photo: Christopher Sturman/Maiden Home27. Maiden HomeBenefits: As a trade member, you can receive exclusive pricing to Maiden Home’s customizable furniture and a dedicated specialist. If you want to bring an extra touch of personalization to the brand’s inventory, you can also take advantage of using COM, to-the-inch dimensions, bespoke details, and contract-grade foam densities. Can’t wait to receive your client’s piece? Thanks to the trade program’s special lead times, you can have your order delivered in as little as three weeks.Professionals say: Designers who love to order custom pieces will find a lot to love about Maiden Home’s versatility and speed—just ask AD PRO Directory designer Allison Babcock. “They offer a quick-ship program, which features specific designs and fabrics when you need something in a hurry,” she says. “I have been impressed with the quality of the construction, the collection of fabrics and wood finishes and it’s all available at a very friendly price point with a designer discount.”Website: maidenhome.com/pages/trade-page28. Worlds AwayBenefits: Designers who participate in Worlds Away’s trade program benefit from a tiered pricing system that rewards volume and grants better rates to designers who meet higher annual purchasing thresholds. While users are paired with dedicated sales reps, the online trade platform also provides plenty of insight, allowing designers to view current inventory levels and lead times, place and track orders online, and purchase finish and sample catalogs. As an added perk, Worlds Away offers several different delivery options, including drop shipping, threshold delivery, white glove delivery, and third-party receiver shipping.Website: https://www.worlds-away.com/29. Wovn HomeBenefits: Not only does Wovn Home’s trade membership offer industry-exclusive discounts on window treatments, but the program also doubles as an invaluable resource for your design journey. Professionals can take full advantage of the brand’s personalized service, which includes COM offerings, on-site measuring and installation, plus additional window treatment options such as valances and ripple fold drapery.Professionals say: Insiders agree that Wovn Home’s program is a surefire way to create windows that wow. “My office loves how we have a dedicated rep who makes the quotation process, order placement, and installation totally seamless,” designer Jennifer Hunter shares. Meanwhile, AD PRO Directory designer Christina Roughan calls the brand’s on-site support “a time-saver” for her firm. “It’s so refreshing to work with a drapery workroom who gets it right the first time,” Roughan. “They also travel to our West coast projects and provide measuring through installation.”Website: wovnhome.com/pages/trade-program30. Rove ConceptsBenefits: The Canadian furnishings brand offers a 30% trade discount as well as a $250 voucher for orders over $2,500. You can peruse the custom designer swatch kit as well as tools like its three-dimensional, augmented reality planner to virtually decorate your client’s space before placing your order.Professionals say: While designers can sign up for most trade programs for free, Rove Concepts’s membership requires a small investment. However, pros insist it’ll pay for itself in no time. “I love this retailer from Canada,” says Lindsay Thornton, the founder and creative director of Cornerstone Design and Build. “Their annual fee of $250 is well worth it for member pricing—30% off plus other offers—free sample swatches, and great customer service.”Website: roveconcepts.com/trade-programRW Guild in New York Photo: Adrian Gaut31. RW GuildBenefits: Registered members will enjoy 10% off original RW Guild–designed furniture and lighting. Designers can also enjoy expedited lead times, first looks at new collections, and invitations to in-store events and exhibitions.Professionals say: Compared to other trade programs, RW Guild’s 10% discount is on the smaller end of the spectrum; however, AD PRO Directory designer Jeff Andrews still calls this membership a favorite for its top-tier quality and service. “Their focus on craftsmanship and personalized attention ensures that we always receive a unique and tailored approach,” he shares. “Their team goes out of their way to make you feel prioritized when placing an order, even referring you to trusted delivery companies if you aren’t local.”Website: rwguild.com/pages/trade-application32. Coley HomeBenefits: For designers looking for custom, benchmade furniture that’s packed with personality and beautiful upholstery options, Coley Home is an excellent choice. Instead of a flat-rate discount across the board, the brand offers pricing tiers based on annual spending, with higher volume unlocking greater discounts. Trade members can customize any piece using COM selections, and the brand offers free fabric swatches to make it easy to compare colors and textures before committing. The Coley Home team is available for support regarding lead times, product recommendations, and order management, and every piece is made-to-order while maintaining industry-leading production timelines, including quick-ship pieces that are often ready in 10 to 15 business days.Website: https://www.coleyhome.com/