Why simpler food labels require sophisticated innovation

Consumers are asking food companies to deliver more in every product. They increasingly want recognizable ingredients and shorter, simpler labels. At the same time, they still expect great taste, appealing texture, nutritional value, consistent quality, and affordability. For manufacturers, those expectations are arriving as a tidal wave rather than as separate trends. Consumers want all these attributes in a single package and have little patience for trade-offs. A more familiar ingredient l...