Want to book with Air Canada by phone? That'll be an extra $30 please

Air Canada has introduced a new fee of $30 per passenger for booking flights over the phone, a move that reflects a broader trend in the airline industry to reduce customer service costs. This change could push more customers toward online booking, which is faster and free, but it may also frustrate those who prefer or need the personal touch of phone assistance. With this additional charge, it's clear the airline is leaning heavily on digital channels to manage bookings, signaling a shift in customer service strategy that could have implications for customer satisfaction and accessibility.