UK supermarkets share cereal update following Kellogg’s ‘disgusting’ Rice Krispies change

UK supermarkets have confirmed whether own-brand cereal is changing (Picture: TOLGA AKMEN/EPA-EFE/REX/Shutterstock) Cereal lovers are still in mourning for their beloved Snap, Crackle, and Pop. Kellogg’s recently confirmed it has made a major change to the Rice Krispies recipe, and the cereal is no longer what it once was. The puffed rice cereal no longer contains actual rice, and is instead made from rice flour, causing the traditional snap, crackle and pop sounds to become ‘quieter’. Coco Pops also changed, with the rice being swapped for rice flour and corn flour. The cereal giant blamed ‘changing weather conditions’, saying the ‘quality and availability of the rice and grains’ they use has been affected and they’d made the changes to ‘help maintain consistent quality’. Those disappointed by the ‘disgusting’ new cereal have taken to social media to reveal the supermarket own-brand versions they’ll be buying instead – from Aldi’s Crisp Rice to M&S’s Choco Pops. But can we expect to see changes in these cheaper cereals soon too? Kellogg’s has changed both cereals (Picture: Kellogg’s) Are supermarkets removing rice from own-brand cereal? Metro contacted UK supermarkets to find out if they have plans to remove rice from their takes on the iconic Rice Krispies and Coco Pops. And the update is positive! The vast majority of retailers have confirmed they have no plans to change their recipes. Ask Metro Use AI to go deeper into the stories you care about – powered by Metro and trusted publications. Here’s a closer look at the supermarkets and what they had to say: M&S M&S has no plans to change its cereal recipes (Picture: M&S) Marks & Spencer has its own puffed rice and chocolate-coated puffed rice, Rice Pops (£1.10 for 500g) and Choco Pops (£1.30 for 500g). The Rice Pops are described as ‘toasted crisp rice, fortified with vitamins and iron’, while the Choco ones are ‘puffed rice fortified with vitamins and iron with a chocolate-flavoured coating’. M&S confirmed to Metro it has ‘no planned changes’ coming up for either cereal. Aldi Aldi sells cheap alternatives for under £1 (Picture: Aldi) Aldi offers shoppers a Harvest Morn Crisp Rice cereal (89p for 375g), and a Harvest Morn Choco Rice (85p for 375g). Both products are made with rice, and a spokesperson for the bargain retailer said: ‘We don’t believe there are any plans to change products currently at Aldi.’ Morrisons Rice Crackles and Choco Crackles aren’t changing (Picture: Morrisons) At Morrisons, the cereals are known as Rice Crackles (£1.25 for 375g) and Choco Crackles (£1.53 for 500g), both of which are made with rice grains. The retailer confirmed there are currently no plans to change either of the cereal recipes. Waitrose Waitrose hasn’t removed rice (Picture: Waitrose) Waitrose sells its own-brand Essential Rice Pops (£1.40 for 375g), which are said to be ‘golden toasted crisp rice with added vitamins and iron’. And the high-end supermarket also has Essential Choco Pops (£1.35 for 375g), made with ‘toasted puffed rice, coated with chocolate, fortified with vitamins and iron’. John Lewis & Partners, which owns Waitrose, said there’s been no change to either recipe. Asda There have been no changes to Asda’s cereal (Picture: Asda) At Asda, shoppers can buy Rice Snaps (£1.15 for 375g) and Choco Snaps (£1.15 for 500g), made from crisped, puffed rice. The retailer’s product team confirmed that no changes have been made to their own-brand cereal. Lidl There are no plans to change either recipe (Picture: Lidl) Customers at Lidl are offered Crownfield Rice Snaps (85p for 500g) or Crownfield Choco Rice (£1.05 for 500g). Both products feature rice on the ingredients list, and Lidl has ‘no plans to change the recipe’ of either cereal. Tesco Tesco’s cereal is made with rice (Picture: Tesco) At Tesco, shoppers have the choice of Rice Snaps (89p for 375g) and Choco Snaps (£1.25 for 500g). The Rice Snaps are currently out of stock on the Tesco website, but are described as ‘crispy, crunchy rice, puffed and toasted for the perfect snap’. Similarly, the Choco Snaps are ‘toasted crisp rice cereal coated with cocoa, fortified with vitamins and iron’. Tesco says the grains are ‘carefully selected’ and are ‘the best ingredients’. Currently, the ingredient lists for both products online say they contain rice, but Metro has contacted Tesco to ask if there are any plans to change the recipes. Sainsbury’s (Picture: Sainsbury’s) Sainsbury’s sells Rice Pops (95p for 375g) and Choco Rice Pops (95p for 375g), both of which contain puffed rice. On the retailer’s website, it lists rice as the key ingredient in both cereals. Metro has contacted Sainsbury’s to find out if any changes are planned. Co-op Co-op confirmed to Metro that it no longer has an own-brand version of either rice cereal. They only stock the Kellogg’s versions. Which supermarket own-brand cereal is your favourite? Sign up to Metro's The Slice newsletter for your guide to what's on in London, with trusted reviews, offers and giveaways. And what about the gluten? In addition to removing rice, there was one other big change Kellogg’s made to Rice Krispies and Coco Pops: wheat gluten was added for ‘texture’. The cereals weren’t gluten-free previously, as they already contained barley malt extract, but the change is an issue for those with a specific wheat allergy. All of the own-brand cereals listed above contain barley malt extract; however, most don’t contain wheat. Tesco and Morrisons rice cereals are made without wheat, while Asda’s cereal doesn’t contain wheat, but the box does warn it ‘may contain wheat’. Sainsbury’s Rice Pops don’t list wheat as an ingredient, but the retailer says the cereal isn’t suitable for customers with a wheat allergy, due to its ‘manufacturing methods’. Some of the supermarkets sell Free From versions too (Picture: M&S) Some of the supermarkets also sell their own Free From versions. Tesco sells Free From Rice Snaps (£1.95 for 300g), Morrisons does Free From Rice Crackles (£1.95 for 300g), M&S has Made Without Gluten-Free Rice Pops (£2.30 for 300g), and Asda has also been known to sell Free From Rice Snaps, although they aren’t currently appearing online. 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