Treasure AI Launches Personalization Studio To Turn Customer Context into Real-Time Website Experiences

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Postmedia has not reviewed the content. by Business Wire Treasure AI Launches Personalization Studio To Turn Customer Context into Real-Time Website ExperiencesAuthor of the article:The new marketer-facing workspace brings existing customer profiles, audiences, and live behavioral signals into website personalization, helping enterprise teams move from insight to activation with fewer data handoffs.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountMOUNTAIN VIEW, Calif. — At Agentic World 2026, Treasure AI today announced Personalization Studio, now available to all Treasure AI customers. The new marketer-facing user interface lets teams build, launch, and manage real-time website personalization, powered by Treasure AI’s unified customer data and real-time decisioning. The company also unveiled Engagement-Based Pricing, a new pricing approach tied directly to campaign performance.This advertisement has not loaded yet, but your article continues below.Personalization Studio is part of Treasure AI’s Personalization AI Suite, within the company’s Agentic Experience Platform (AEP).Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try again“Personalization works when a brand can respond to what it knows about a customer in the moment. Personalization Studio helps marketers move from customer insight to a relevant website experience using the context Treasure AI already has, while keeping the team in control of what goes live,” said Rafa Flores, Chief Product and Growth Officer, Treasure AI.From customer context to real-time experienceBrands’ customer data often already knows what a website visitor wants, but the website doesn’t. Standalone personalization tools require separate integrations, data pipelines, and profile stores of their own, leaving marketers dependent on data and web teams every time they want to launch or change a campaign. This process leaves website experiences reliant on shallow, delayed, or session-only data.Personalization Studio is built directly on top of Treasure AI’s customer data foundation, combining batch profile data — audiences, loyalty status, purchase history — with real-time behavioral signals to deliver sub-second personalized experiences on the website, without a separate profile store, export-and-sync process, or data pipeline to maintain.Marketers work from one visual workspace: pick a page, select a content spot, choose an audience, and let AI propose the creative. They review, tweak, and launch.With Personalization Studio, marketers can:Use existing audiences. Import segments already built in Treasure AI, along with profiles, loyalty data, and behavioral context, with no export, no sync, and no second profile storeBuild campaigns visually. Select content spots, configure creative, preview, schedule, and launch with far less ongoing dependence on technical teams once initial setup is completePersonalize in real time. Deliver experiences based on live behavior, not a session-only snapshot, using full customer context through Treasure AI’s Real-Time 2.0 decision engineBecause Personalization Studio runs on the same platform as the customer data that powers it, teams no longer need a standalone testing tool, a separate profile store, a data pipeline to keep them in sync, and a developer to hold it all together. Marketers move from audience insight to a live web experience without leaving the platform, or the team, that already knows the customer.This advertisement has not loaded yet, but your article continues below.“Most platforms were built to store data. We were built to activate it on behalf of a human being, in the right moment, in a way that feels like the brand actually knows you,” Flores said.A pricing model built around resultsTreasure AI also introduced a new engagement-based pricing model that ties email costs to customer actions, such as clicks, rather than the number of messages sent. It reflects a bold bet: if our intelligence doesn’t help you drive engagement and conversions, why should you pay for send volume alone?“As the industry talks about outcome-based pricing, the real test is whether a platform’s economics align with the value it helps create. Treasure AI ties email pricing to customer engagement, such as clicks, rather than send volume. It’s a more accountable model, and we hope it encourages the industry to rethink what it charges for,” Flores said.Built for brands, agencies, and transformation partnersPersonalization Studio helps enterprise brands and the partners they work with turn customer data into relevant, real-time website experiences. Brand teams can build and manage personalization programs using existing audiences and customer context, while agencies, consultancies, and systems integrators can help clients move from personalization strategy to execution with less dependence on disconnected tools and technical handoffs.Personalization Studio is available now to all Treasure AI customers. Customers can talk to their Treasure AI account team to get a demo, run a proof of concept, or learn more.Treasure AI is the platform that turns a brand’s fragmented customer data into real, personal experiences with AI tooling built into the core, so every interaction feels human even when it’s running at machine speed. Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by an always-up-to-date understanding of each customer for AI to act on.The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth.Treasure AI’s agentic experience platform is available across web, mobile, and desktop — bringing customer intelligence to every workflow, wherever teams work.Learn more at treasure.ai.Treasure AI is the business name of Treasure Data, Inc., a Delaware corporation headquartered in Santa Clara County, California. Treasure Data® and Treasure AI™ are trademarks of Treasure Data, Inc.View source version on businesswire.com: Staley White 801-885-3696This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.