Tom Brady whips out another jaw-dropping $500K watch from his collection for Lions vs. Packers game

See more of our coverage in your search results. Tom Brady wore a blinged-out rose gold Rolex Daytona for Sunday’s Lions vs. Packers broadcast. AP Photo/Adrian Kraus Tom Brady’s wrist is always ready for prime time. The Fox Sports analyst, 49, gave his followers a closeup of his latest watch for Sunday’s Green Bay Packers vs. Detroit Lions game. He showed off a rose gold Rolex Daytona Rainbow with a pavé diamond dial and 36 multicolored baguette-cut sapphires encircling the bezel. The piece is listed at $498,000 on the resale market. The Fox Sports analyst showed off his wrist candy — as he often does on game days — on Instagram Stories. tombrady/instagram The ultra-exclusive watch is set with 36 rainbow-colored sapphires, and is valued at nearly half a million dollars on the secondary market. Rolex Travis Kelce sported what looked like the same Rolex style at Arrowhead Stadium in November 2025. Getty Images The seven-time Super Bowl champ seemed pleased with his pick, sharing the snap on his Instagram Story with three heart emojis. Brady isn’t the only NFL star with a soft spot for the Daytona Rainbow: Travis Kelce wore what appeared to be the same style to a Chiefs game last November. Drake and soccer star Harry Kane also own the pricey piece. Sunday’s Rolex has some colorful competition in Brady’s collection. In September, he wore a $485,000 white gold rainbow Audemars Piguet Royal Oak to the Chargers vs. Bills game, and he owns the rose gold version, too. Earlier this month, he picked an orange sapphire Daytona worth around $300,000 for the Rams vs. Eagles game, then opted for a platinum Land-Dweller with an ice-blue dial two weeks later. Shop ’til you drop with Post Wanted Save time and money with the latest deals, discounts, trends, reviews and more. Thanks for signing up! The retired quarterback once auctioned off 21 of his timepieces at Sotheby’s. AC Milan via Getty Images At September’s Chargers vs. Bills game, Brady’s wrist sparkled in a rainbow Audemars Piguet Royal Oak. tombrady/instagram His diamond-covered Rolex Sea-Dweller at Kevin Hart’s roast has been valued as high as $6 million. Getty Images for Netflix The MVP of his wrist roster, however, might be the diamond-covered Rolex Sea-Dweller he wore to Kevin Hart’s Netflix roast in May. Valuations of the off-catalog model have reached $6 million, though the figure remains disputed. Brady doesn’t hold on to every piece, though. He auctioned off 21 of his timepieces at Sotheby’s in December 2024, bringing in nearly $5 million. Away from the booth, his love life is generating headlines, too. Brady is reportedly dating supermodel Candice Swanepoel, 38, with a source telling Us Weekly on Saturday that the pair have been together “for a while.” Swanepoel, who walked in this month’s Victoria’s Secret Fashion Show, split from ex-fiancé Hermann Nicoli in 2018. Brady and Gisele Bündchen divorced in 2022 after 13 years of marriage. Community Guidelines Welcome to the Page Six Community! Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas in a safe space. In order to do so, we've created a simple set of rules that will improve your experience. Simply put, keep it civil. Your post will/might be rejected if it contains: Spam Insults, profanity, incoherent, obscene or inflammatory language and threats of any kind Attacks on the identity of other commenters or the article's author User accounts will/might be blocked if we notice: Continuous attempts to re-post comments that have been previously moderated/rejected Racist, sexist, or homophobic comments Attempts or tactics that put the site security at risk So, how can you be a power user? Stay on topic and share your passion. Feel free to elaborate to get your point across. 'Like' or 'Dislike' when you are filled with emotions! Protect your community. Use the report tool to alert us when someone breaks the rules. Thanks for reading our community guidelines. Don't forget, freedom of speech is not the freedom of reach!