Tim Cook Won't Appear in Apple's September 9 Event Video

Tim Cook will attend the screening for Apple's "Surprise and Shine" event this Wednesday, but he will not feature in the event video itself, according to Bloomberg Mark Gurman's sources. Cook stepped down as Apple CEO on September 1 to become executive chairman of the company, paving the way for John Ternus to take over the top job. In his latest Power On newsletter, Gurman said that Apple has "carefully orchestrated this transition to make Ternus the face of the foldable iPhone and all the new products to come. Putting Cook in the presentation would just undermine that." Popular StoriesNew Apple Watch Series 12 and Apple Watch Ultra 4 Features RevealedBloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9. While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models. ...Apple Reportedly Plans to Release These 14 Products by Early Next YearFriday September 4, 2026 6:55 am PDT by Joe RossignolApple will be holding its next event on Wednesday, September 9 to unveil its latest iPhones and Apple Watches, but that is not all, according to a new report. Bloomberg's Mark Gurman today shared a long list of products that he expects Apple to unveil between next week and early 2027. Our list below summarizes Gurman's reporting and mixes in some other rumors. iPhones iPhone 18 Pro: A2...Beyond iPhone 18 Pro: AirPods 5 in September, iPad Mini With OLED Display in OctoberIn his newsletter today, Bloomberg's Mark Gurman reiterated that AirPods 5 will be released as early as this September, alongside the iPhone 18 Pro, iPhone 18 Pro Max, a foldable iPhone, the Apple Watch Series 12, and the Apple Watch Ultra 4. Apple is holding an event on Wednesday, September 9 at 10 a.m. Pacific Time. He also reiterated that he expects an iPad mini with an OLED display and...