Think you can spot an AI-generated ad? 83% of consumers got it wrong

An advertising company is challenging consumers to pick their AI-generated ad out of a lineup, and so far, participants aren’t up to the task. The COOL Company is an advertising platform that offers customers fully AI-powered ad campaigns, from creation to activation and insights. To prove that their ads hold up against human-made work, the company launched an online challenge pitting their own AI-generated ads against real ad photography, testing participants on if they could tell real from...