RNZ13 Aug, 2026 03:32 AM7 mins to readAds on Facebook and Instagram from political parties that appear to have been specifically targeted at men (right) or women. Photo / RNZ Composite, Facebook screenshotAds on Facebook and Instagram from political parties that appear to have been specifically targeted at men (right) or women. Photo / RNZ Composite, Facebook screenshotBy Farah Hancock of RNZAn RNZ analysis of Facebook advertising by political parties in election year shows some seem to be chasing specific genders and age groups. Out of more than 500 ads National has run on Facebook and Instagram this year, 92 were seen exclusively by men and
The National Party’s 92 political ads that are seen by only men
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