The Estée Lauder Companies and Microsoft Announce a New Strategic Partnership to Power Enterprise Efficiency and Consumer-Centric Growth

Skip to Content News Archives Economy Defence Energy Oil & Gas Renewables Electric Vehicles Mining Commodities Agriculture Real Estate Mortgages Mortgage Rates Finance Banking Insurance Fintech Cryptocurrency Defence Work Wealth Smart Money Wealth Management Investor Personal Finance Family Finance Retirement Taxes High Net Worth FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials More Innovation Information Technology FP500 Podcasts Small Business Lives Told Tails Told Shopping Financial Post Store Obituaries Place a Notice Advertising Advertising With Us Advertising Solutions Postmedia Ad Manager Sponsorship Requests Classifieds Place a Classifieds ad Working Profile Settings My Subscriptions My Offers Newsletters Customer Service FAQ News Economy Energy Mining Real Estate Finance Defence Work Wealth Investor FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials This advertisement has not loaded yet, but your article continues below.HomeBusiness Wire News ReleasesPMN Press ReleasesThis section is The content in this section is supplied by Business Wire for the purposes of distributing press releases on behalf of its clients. Postmedia has not reviewed the content. by Business Wire The Estée Lauder Companies and Microsoft Announce a New Strategic Partnership to Power Enterprise Efficiency and Consumer-Centric GrowthAuthor of the article:Business Wire Business WireThe new collaboration will strengthen the company’s cloud, data, and AI capabilities to accelerate innovation and enhance productivityTHIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountNEW YORK — The Estée Lauder Companies Inc. (NYSE: EL) today announced a new strategic partnership with Microsoft Corp. to advance its cloud and data foundation and support the responsible adoption of AI-enabled capabilities across the enterprise. The collaboration will help connect data and intelligent tools to support faster innovation, more efficient operations, and more relevant consumer experiences.This advertisement has not loaded yet, but your article continues below.This new partnership is a critical part of The Estée Lauder Companies’ One Operating Ecosystem, which brings together shared platforms, connected data, and best-in-class partners to enable consistent, scalable, and effective execution across the enterprise.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againA key initiative of this expanded partnership is harnessing the Microsoft platform to advance the company’s Unified Data Platform. This foundation is the core enabler for AI and agility—connecting the company’s data across brands, regions, channels, and functions to reduce duplication, enable reusable data products, and create more consistent access to data-driven insights.“As we continue to execute on Beauty Reimagined, we are building the future of consumer-centricity—in our products, experiences, commerce, and more,” said Brian Franz, Chief Technology and Transformation Officer, The Estée Lauder Companies. “Our partnership with Microsoft, in addition to the other strategic partners in our One Operating Ecosystem, is powering our teams with the capabilities to ultimately deliver more relevant, personalized experiences that meet consumers’ evolving needs. These enhanced capabilities will help us drive sustainable growth, improve productivity, and support margin expansion, creating capacity to reinvest into our enterprise to serve our consumers.”“The future of the beauty industry will be shaped by organizations like the Estée Lauder Companies that connect data, people, and AI responsibly,” said Deb Cupp, EVP and Chief Revenue Officer, Microsoft. “Our expanded collaboration will help turn insights into action at scale—from empowering employees to modernizing product development and delivering more meaningful consumer experiences.”This shared foundation will support The Estée Lauder Companies’ continued development of AI-enabled capabilities in support of its three strategic priorities: New Capabilities & Growth, Decision Intelligence, and Productivity & Automation. New Capabilities & GrowthThrough its work with Microsoft, the company is strengthening the data foundation for an AI-enabled consumer ecosystem. The company is investing in its Unified Consumer Data Platform to deepen understanding of consumer needs and preferences, supporting more personalized experiences. Together with connected product data, this foundation is designed to enable consistent, relevant experiences in real time—from discovery to purchase—helping its brands meet consumers wherever they choose to engage or transact. This flexible foundation, which connects consumer and product data, gives brands the agility to launch and adapt experiences, future proofing the company as new technologies and shopping behaviors emerge. Drawing on 80 years of proprietary consumer understanding and beauty expertise, this foundation also fuels new product innovation, helping the company create differentiated products tailored to consumer needs.This advertisement has not loaded yet, but your article continues below.To advance Decision Intelligence, the company is embedding AI in workflows and building a shared enterprise foundation that strengthens connectivity across functions. This connected foundation makes trusted data and insights more accessible and gives teams a common understanding of the business. By connecting these insights to end-to-end workflows, teams across marketing, commercial, value chain, and R&I can make faster, more coordinated decisions in response to changing consumer and market needs. Specifically, the company is reimagining how products move from idea to launch in the value chain by developing a connected, AI-powered workflow across design, validation, and manufacturing—enabling faster, smarter decisions that help deliver innovation to consumers more efficiently. Productivity & AutomationThe company is equipping employees with secure AI tools including Microsoft Copilot and automating repetitive, manual work so teams can move faster and focus on strategy, innovation, and higher-value decision-making. The Estée Lauder Companies has expanded Copilot across its global office-based workforce, reaching more than 14,000 employees. As employees advance into more sophisticated use cases, they are experimenting with productivity agents and embedding AI into role-specific workflows. This human-first approach to AI enablement is helping employees reimagine how they work and increase capacity for growth and innovation.The Estée Lauder Companies’ long-term strategic partnership with Microsoft supports the company’s Beauty Reimagined strategy, bringing together technology, data, and AI to strengthen consumer centricity, accelerate innovation, improve productivity, and create sustainable value. As the company enters its next chapter, this collaboration will help scale high-impact capabilities and support growth with greater speed, agility, and efficiency.About The Estée Lauder Companies Inc.The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers and sellers of quality skin care, makeup, fragrance and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.View source version on businesswire.com: This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.