‘The blur effect is real’ say shoppers after trying Max Factor’s ‘beautiful’ new £9.99 foundation

MAX FACTOR’S new foundation has makeup fans in a frenzy thanks to its smoothing, blurring effect. The £9.99 Facefinity Lasting Blur Foundation makes skin look more even and radiant, without any creasing, caking or dryness. Max Factor Facefinity Lasting Blur Foundation, £9.99 at Boots Staying put for comfortable all-day wear, the foundation is available in 18 shades, and suitable for all skin types. Sign up for the Shopping newsletter Thank you! It especially benefits those with oily or combination complexions with its blurring formula, helping to reduce the appearance of blemishes or excess shine. In fact, 95% of testers agreed that the foundation blurs the appearance of imperfections, and 97% agreed that it evens skin tone and feels breathable.It’s nothing like the foundations of yore, which felt like a heavy mask sat on top of your skin – this formula moves with your skin throughout the day. It delivers a soft-matte finish that still looks like skin, with buildable, medium-to-full coverage. Before and after imagery of a model wearing shade C5 Almond Max Factor Facefinity Lasting Blur Foundation, £9.99 at Boots Won-over shoppers are leaving plenty of reviews online. One customer wrote: “I absolutely love this foundation! “As someone with oily skin, I’m amazed by how well it controls shine and stays put practically all day. “It offers incredible coverage, effortlessly hiding my red marks and imperfections without feeling heavy or looking cakey. “The blurring effect is real, it leaves a beautiful, smooth, soft matte finish. “It is definitely a new favourite.” Another shopper added: “I absolutely love this product, I really suffer with finding the right foundation for me. “Most foundations look cakey and uneven. “However this Facefinity foundation is going to be my new go-to product! “It goes on smoothly, and blends seamlessly into your skin leaving it soft with an even tone. “It’s non-greasy and doesn’t feel heavy on the skin – overall an excellent foundation!” Want to see more of our top picks? Read our Rimmel Oh My Gloss Butter Me Up Balm review and our thoughts on the MySweetSmile Teeth Whitening Powder – you won’t regret it.