Tennis should embrace social media influencers, says Roger Federer

Roger Federer argues that tennis should welcome social media influencers to boost its popularity, countering complaints from players about the US Open's approach. He believes these digital personalities can attract a younger audience and modernize the sport's image. While some players have expressed concerns, Federer sees a valuable opportunity for greater fan engagement and global outreach through the platforms these influencers dominate. This shift could redefine how tennis connects with fans worldwide.