[Tech Thoughts] A Rappler conversation about creativity and AI assistance

To what extent should one tag AI assistance they accept in creative work? We tackle the topic on Rappler's Everyday Tech chat channel. The Rappler Communities app's Everyday Tech channel discussed the intersection of creativity and AI, highlighting Apple's plan to label AI-generated music and the introduction of AI Transparency Tags. The conversation explored the need for disclosure in various creative pursuits involving AI, suggesting a tiered approach to distinguish between AI as a tool and AI taking over the creative process. This is AI-generated. Read the article for full context. Report any errors. Over on the Rappler Communities app’s Everyday Tech channel, our Friday morning conversation this week turned to a discussion about creativity and AI assistance. Our discussion started off with a report that Apple Music was planning to add labels to songs made with AI. According to Billboard, Apple said any song tagged as being “materially generated using AI” by content providers, such as record labels and distributors, will have a visible label on the service. Apple’s action follows a move to institute AI Transparency Tags, which requires content providers to disclose when and where AI is used in a “material” way — including artwork, track, composition, and music video composition. Earlier in August, Spotify also introduced AI labels to its tracks — specifically an AI Persona badge on specific artists’ profiles. Meanwhile, Bandcamp banned AI use on its platform. The conversation about AI and creativity made its way towards disclosing AI use for other creative pursuits. Gemma Mendoza, Rappler’s head of strategic programs, and I were discussing the sort of sliding scale of creativity and disclosure — between AI as a tool or an enabler. For instance, does the use of an AI-powered grammar checker require a disclosure? How about using AI to help in formatting presentation slides? I felt that the disclosure of AI use was important, but that maybe there should be a tiered approach to AI disclosure so as to distinguish between AI as a helper or tool versus AI taking over for the entire creative process. For instance, Rappler has AI summaries, and for stories I handle or write, I also make sure the summaries are accurate. That said, I don’t treat the AI summary as my own words, even if I did write the story that created the AI summary. Going back to the discussion of musicmaking, Gemma said that an issue worth discussing was whether an AI user would be shortcutting their way through music creation — or perhaps through other types of creative work. “I think that at the end of the day — even if you used AI — the question would be similar to when you put your name on something. If it is crap, then you created crap,” she explained. The conversation lasted about an hour, and there wasn’t anything definitive or life-changing about it, but it made me think more about my own prejudices against AI and using it. I’m still hesitant to use AI as I do prefer doing my own creative work, but it’s those kinds of discussions that broaden our worldviews just a little bit more, making these conversations worthwhile to have. For those interested in joining a conversation, do download the Rappler app and in the Communities section, join the Everyday Tech chat channel. We have conversations from Monday to Friday at 10 am and 4 pm. We welcome new perspectives or ideas for topics to tackle next, aside from discussing the latest news about technology. – Rappler.com How does this make you feel? Loading