Tate McRae gets wet and wild in campaign for her first perfume

See more of our coverage in your search results. From pop star to perfumer. On Thursday, Tate McRae officially launched Tate 01, her first fragrance that was created in partnership with Scent Beauty, Inc. “In my beauty routine, fragrance is that final invisible layer that elevates my entire mood,” McRae shared in a press release. “With Tate 01, I set out to craft a scent that feels entirely second-skin: effortless, subtly edgy, and perfectly you. So it’s fitting that in the perfume’s campaign, the 23-year-old star wears little more than the scent itself. Tate McRae has launched her first fragrance, Tate 01. Mario Sorrenti The singer promoted her scent with a black-and-white photo shoot by Mario Sorrenti. Mario Sorrenti Standing in profile in a swimming pool, McRae crosses her arms over her bare chest and stares down photographer Mario Sorrenti’s lens, wet hair blowing in the wind. “It melts in so gracefully that it never wears you; it just enhances who you already are,” McRae said in a release. “I love to wear it during rehearsals — the scent warms up and moves with my body, allowing me to feel confident.” McRae said her new scent “feels entirely second-skin: effortless, subtly edgy, and perfectly you.” TateByTM She chose to include the synthetic ingredient Iso E Super, which reacts with body heat and creates a unique scent for each wearer. TateByTM Tate 01 opens with sparkling begamot and clary sage, and features a heart of orange flower and hedoine and base notes of sensual moss and creamy tonka. There’s an innovative ingredient at play too: ISO E Super, a synthetic molecule that “[interacts] with individual skin chemistry” to create an “intimately personalized” scent for each wearer, per the press release. Community Guidelines Welcome to the Page Six Community! Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas in a safe space. In order to do so, we've created a simple set of rules that will improve your experience. Simply put, keep it civil. Your post will/might be rejected if it contains: Spam Insults, profanity, incoherent, obscene or inflammatory language and threats of any kind Attacks on the identity of other commenters or the article's author User accounts will/might be blocked if we notice: Continuous attempts to re-post comments that have been previously moderated/rejected Racist, sexist, or homophobic comments Attempts or tactics that put the site security at risk So, how can you be a power user? Stay on topic and share your passion. Feel free to elaborate to get your point across. 'Like' or 'Dislike' when you are filled with emotions! Protect your community. Use the report tool to alert us when someone breaks the rules. Thanks for reading our community guidelines. Don't forget, freedom of speech is not the freedom of reach!