Sydney Sweeney goes NAKED for raunchiest advert yet as bombshell actress uses footballs to protect her modesty

Have YOU got a story? Email tips@dailymail.com See more Daily Mail on Google - save us as a Preferred Source Published: 10:57 EDT, 9 September 2026 | Updated: 11:12 EDT, 9 September 2026 Sydney Sweeney is certain to cause a stir again with her latest sizzling new campaign. The 28-year-old stars in a new ad for sports prediction market Novig - but her naked body threatens to distract from the message of the advertisement. Using footballs to protect her modesty, a scantily-clad Sweeney seductively urged viewers to check out all the different sports available on Novig. 'Think you know sports? Prove it. Novig is just sports,' she said. 'So they wanted a show. Just sports,' she says.It's just the latest advertisement A-lister Sweeney has scored in her wildly-successful career. Sydney Sweeney is certain to cause a stir again with her latest sizzling new campaign The 28-year-old stars in a new ad for sports prediction market Novig - but her naked body threatens to distract from the message of the advertisementYet last year she faced controversy after she she appeared in an American Eagle ad featuring the tagline 'Sydney Sweeney Has Great Jeans,' a pun on 'great genes'.The phrase – and Sweeney’s blonde good looks - ignited a heated debate online when it launched in July with many accusing the company of promoting eugenics and white supremacy. Some even compared the ad to 'Nazi propaganda'.In an interview with People, the Euphoria star said that staying silent about the controversial ad only fueled the uproar.'I was honestly surprised by the reaction,' Sweeney said. 'I did it because I love the jeans and love the brand. I don’t support the views some people chose to connect to the campaign.'Many have assigned motives and labels to me that just aren’t true,' she added.American Eagle took a strong stance against the backlash, maintaining the campaign focused on personal style, confidence and authenticity.'"Sydney Sweeney Has Great Jeans" is and always was about the jeans,' the company stated in an August 1 post on Instagram. 'Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.'Despite an initial drop, the campaign soon reached its goal by standing out in a competitive market.After the ad debuted, the buzz and debate enabled American Eagle to win a huge number of new customers. Soaring sales led to jean sell-outs and boosted investor interests.