Someone AI-Generated a Completely Fake Eminem Song and It’s Going Viral on YouTube

This is not the real Slim Shady. In a world dominated by cheaply-produced AI content, it’s never been easier to imitate your favorite artist. YouTube, for instance, has succumbed to a tidal wave of AI-generated music released under the names of real artists without their permission — and a baffling number of its unknowing users are blissfully unaware they’re being served a microwaved counterfeit. A track titled “I’m Back” by rapper Marshall “Eminem” Mathers — not to be confused with the musician’s now 26-year-old song of the same name — offers YouTube users almost 12 minutes of painful AI mimicry. The track, which has seemingly convinced countless users that it’s actually Mathers’ latest return to the music world, has amassed well over 100,000 views since being uploaded last week. It’s achieved surprising prominence on YouTube, being featured prominently in a search for “Eminem” on the platform — where it’s even beating out charting singles by the actual rapper, including “Superman” and “Shake That,” as well as the actual “I’m Back” track. “Guess who’s back?” the algorithmic Eminem raps in the video. “Yeah, a headache return. Same match in my hand.” The low-rent beat alone should be a dead giveaway. And while AI music generating tools certainly have come a long way, giving the fake Mathers a passing imitation of the real one’s voice and delivery, the plasticky sound of the vocals make it clear that it’s not the real deal. Nonetheless, users on YouTube were fooled hook, line, and sinker. “This is fire eminem is the goat hands down,” one user gushed. “Really Proud of you Eminem!!” another wrote. “You really are getting it and not giving up!! Keep going!” The video’s title gives no indication that it’s not a real release, and doesn’t feature YouTube’s official AI label. Buried in its description is a strangely-phrased disclaimer. “Fan-made music videos inspired by Eminem, Slim Shady, and legendary Detroit hip-hop,” it reads. “This is a fan-made audiovisual project created for entertainment purposes only.” The owner of the account even proactively offers up an email address for “copyright concerns or removal requests,” suggesting they’re all too familiar with the process of having angry record labels try to shut them down or get hung up in YouTube’s infamous copyright filters. A web search for the email address reveals that it’s also listed on a litany of other YouTube accounts, many of which masquerade as other rap artists, including Meek Mill — an account that has over 13,000 subscribers — and 21 Savage. Some of the tracks have been affixed with an “AI” label by YouTube, indicating that “sounds or visuals were altered or fully generated.” Reached by email, the account owner offered their thoughts on the situation. “No, my intention was never to make it look like a genuine new Eminem release,” the creator, who goes by the name Milana Salaeva, told Futurism in a message, referring to the “I’m Back” track. “I make it clear in the description that the content is unofficial and that AI-generated or AI-assisted elements may be used.” “I’m a music producer, and I’ve been making music myself for quite some time,” they added. “I often create my own beats and handle the arrangement, mixing, mastering, and other parts of the production process. AI is just one of the tools I sometimes use as part of that workflow.” The Eminem mimicry is only a drop in a bucket in an internet dominated by AI-generated music. For years now, we’ve watched as outraged artists and their labels have tried to tamp down on a proliferation of tracks that use their voice and likeness without permission, often going viral on social media. But in many ways, it’s a losing game. The AI slop is starting to crowd out real music while even Universal Music, which own’s Eminem’s Shady Records, is signing deals with AI companies, including AI chipmaker Nvidia and AI music platform Udio. (Universal didn’t respond to a request for comment, but we’ll update if they do.) We’ve also come across users exploiting royalties on platforms like Spotify by flooding them with AI. A man pled guilty earlier this year for posting slop on Spotify and using an army of bots to fraudulently boost listenership, netting $8 million in royalties. While it’s unlikely Salaeva is making anywhere near that amount of cash — especially now that YouTube has significantly changed how it counts views — the fake Slim Shady’s 11-minute tirade also touches on a far more profound subject: the authenticity of human creativity and expression. “If you came here for the old me, here’s the new me kicking his ass,” the fake Eminem raps. “That’s why they call me Slim Shady. I’m back again. Same crooked little grin with a pad and pen.” More on AI music: AI-Generated Music Is Starting to Crowd Out the Real Stuff on Streaming Platforms