SMOKERS’ CORNER: MANUFACTURING GEN-Z

Generation Z, born between 1997 and 2012, is under unprecedented scrutiny due to its unique interaction with digital data and culture. Unlike previous generations, they're being constantly analyzed through the lens of social media and digital footprints. This intense focus has led to debates about their motivations, with many suggesting they diverge from traditional academic and career ambitions. Understanding this shift is crucial as it shapes their future societal roles and influences everything from marketing to policy-making.