Tom RaynelMultimedia Business Reporter·NZ Herald·4 Oct, 2026 04:00 PM5 mins to readMeiken Bassant is the founder of Mister Loyal, a Wairarapa-based start-up creating design-led pet food storage.Meiken Bassant is the founder of Mister Loyal, a Wairarapa-based start-up creating design-led pet food storage.Meiken Bassant, founder of Mister Loyal, talks to Tom Raynel about stepping away from corporate life and setting her sights overseas. Every Monday, we interview a small-business owner. This is now a regular feature of NZME’s editorial campaign, On The Up, showcasing uplifting stories of success,
Small Business: Why Mister Loyal wants to be top dog in pet food storage
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