Shein shares slide in long-awaited Hong Kong market debut

See more This is Money on Google - save us as a Preferred Source Updated: 03:41 EDT, 1 September 2026 Shein saw its shares fall sharply below its offer price after the fast fashion giant made its long-awaited stock market debut.The company priced its shares at HK$48.56 (£4.57), raising HK$13.6billion (£1.28bn) and valuing Shein at just over $26billion (£19.2bn).But shares fell by as much as 10 per cent in early trading on the Hong Kong Stock Exchange on Tuesday, before recovering some ground to trade around 4 per cent lower at HK$46.36 (£4.37).It marks a significant slump in Shein's value in recent years. The company’s IPO valuation pales in comparison to the $100billion the online fashion firm reached after a private fundraising round in 2022, following a surge in interest during the pandemic among younger consumers. Shein made its market debut in Hong Kong on Tuesday but shares fell sharply below its offer priceSince then, Shein has suffered from weaker sales and higher costs as well as tariff and duty changes in the US and Europe.Founded in China in 2012 and headquartered in Singapore since late 2021, the firm got the green light to list in Hong Kong in July.‘As a new company listed in Hong Kong, we will continue to innovate, optimise, and cooperate with our supply chain partners for mutual benefit and win-win results,’ Shein Chief Financial Officer Leigh Gui said at the opening gong ceremony on Tuesday.Founder and chief executive Sky Xu did not speak at the listing ceremony.The company's previous attempts to list in London and New York were thwarted by opposition from politicians and regulators amid scrutiny of its Chinese supply chain.Shein's campaign for a listing on the London stock market ran aground amid human rights abuse allegations in its supply chain.Shein recently revealed it had slumped to a $99million (£73million) bottom-line loss in the first quarter of the year and saw sales hit by President Donald Trump’s move to scrap the so-called ‘de minimis’ tariff exemption on small packages.The European Union made the same move in July, imposing a €3 duty on small parcels imported from outside the trading bloc.‘I think the weak debut shows that even after the huge valuation reset, investors still don't see Shein as obviously cheap,’ said Charu Chanana, chief investment strategist at Saxo.DIY INVESTING PLATFORMSAJ BellAJ BellEasy investing and ready-made portfoliosHargreaves LansdownHargreaves LansdownFree fund dealing and investment ideasinteractive investorinteractive investorFlat-fee investing from £4.99 per monthFreetradeFreetradeInvesting Isa now free on basic planTrading 212Trading 212Free share dealing and no account feeAffiliate links: If you take out a product This is Money may earn a commission. These deals are chosen by our editorial team, as we think they are worth highlighting. This does not affect our editorial independence.Compare the best investing account for you