Salman Khan launches YouTube channel to teach fans his signature swag, A to Z

Salman Khan has launched a new YouTube channel, ‘Being The Salman Khan’, giving fans a new way to revisit his journey and see different sides of the actor. The channel is built around acting lessons, body language and the mannerisms closely associated with him, and takes a playful look at the screen persona that has defined his career over the years.The actor recently shared the channel’s link on his Instagram story and invited fans to explore the new digital venture. Unlike a typical celebrity channel focused on personal updates or behind-the-scenes moments, this one uses an unusual format. It features two versions of Salman on screen, one as an experienced acting and personality coach, and the other as a novice student learning the craft.Salman launched ‘Being The Salman Khan’ on September 22 and has uploaded 10 videos so far. In several of them, the coach guides the student through body movements, dialogue delivery and the mannerisms associated with Salman, offering viewers a light-hearted look at the qualities that have long been linked to him on screen.Sharing the channel’s link on Friday, Salman wrote, "Shuru se shuru karte hain. Mera official YouTube channel. A se Z tak sab yahan milega (Let's start from the beginning. My official YouTube channel- you'll find everything here, from A to Z) Not his first YouTube outingThis is not Salman’s first presence on YouTube. Before launching ‘Being The Salman Khan’, he had started ‘Salman Khan Films Music’ in 2020. That channel has nearly three million subscribers and features songs from his films as well as independently released music. During the Covid-19 pandemic, Salman also explored singing and released tracks such as ‘Pyaar Karona’ and ‘Tere Bina’, adding another strand to his work beyond acting. With the new channel, he is now offering fans a different kind of experience that revisits his journey while playing with the image audiences have long associated with him.Growing list of celebrities on YouTubeSalman is the latest Bollywood star to use YouTube to connect with audiences beyond the big screen. Several actors have created their own spaces on the platform, sharing personal moments, travel diaries and behind-the-scenes videos. Among them are Alia Bhatt, Priyanka Chopra Jonas, Kartik Aaryan, Nora Fatehi, Jacqueline Fernandez, Varun Dhawan, Shilpa Shetty Kundra and Farah Khan.The trend extends to the South Indian film industry as well, with stars such as Allu Arjun and Mohanlal having official YouTube channels. Television personalities including Dipika Kakar, Shoaib Ibrahim, Jannat Zubair and Anushka Sen have also built audiences through lifestyle videos, vlogs and glimpses of their everyday lives.What is next for Salman KhanOn television, Salman is currently hosting Bigg Boss 20, with the season marking his 15th as host of the reality show. On the film front, the actor has two projects lined up for the big screen. He will next be seen in Maatrubhumi, earlier titled Battle of Galwan. The film is directed by Apoorva Lakhia and also stars Chitrangda Singh. Its release was delayed, and the makers are yet to announce a revised release date.- Ends