Ruby clothing brand returns to Auckland CBD with Queen St pop-up

Tom RaynelMultimedia Business Reporter·NZ Herald·17 Oct, 2026 03:00 AM4 mins to read‌Ruby general manager Emily Miller-Sharma said the brand's departure was never meant to be permanent.Ruby general manager Emily Miller-Sharma said the brand's departure was never meant to be permanent.New Zealand clothing brand Ruby is returning to Auckland’s CBD after a short hiatus, with renewed enthusiasm for the city centre inspiring a comeback. Ruby closed its High St store in January after 24 years in business, citing safety concerns, a changing energy in the CBD