PPAI Releases Landmark Study Showing Branded Merchandise Supports a $472 Billion Global Economic Footprint

Skip to Content News Archives Economy Energy Oil & Gas Renewables Electric Vehicles Mining Commodities Agriculture Real Estate Mortgages Mortgage Rates Finance Banking Insurance Fintech Cryptocurrency Work Wealth Smart Money Wealth Management Investor Personal Finance Family Finance Retirement Taxes High Net Worth FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials More Innovation Information Technology FP500 Podcasts Small Business Lives Told Tails Told Shopping Financial Post Store Obituaries Place a Notice Advertising Advertising With Us Advertising Solutions Postmedia Ad Manager Sponsorship Requests Classifieds Place a Classifieds ad Working Profile Settings My Subscriptions My Offers Newsletters Customer Service FAQ News Economy Energy Mining Real Estate Finance Work Wealth Investor FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials This advertisement has not loaded yet, but your article continues below.HomeBusiness Wire News ReleasesPMN Press ReleasesThis section is The content in this section is supplied by Business Wire for the purposes of distributing press releases on behalf of its clients. Postmedia has not reviewed the content. by Business Wire PPAI Releases Landmark Study Showing Branded Merchandise Supports a $472 Billion Global Economic FootprintAuthor of the article:First-of-its-kind Oxford Economics study reveals annual spending, jobs and tax contributionsTHIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountIRVING, Texas — Branded merchandise connects brands and people every day, but its impact extends well beyond the products consumers wear, use, receive or purchase. A landmark study commissioned by Promotional Products Association International (PPAI) provides the first comprehensive look at the global economic ecosystem behind branded merchandise.Conducted by independent global advisory firm Oxford Economics, the Branded Merchandise Global Market Report measures the industry end to end, from manufacturing and decoration to distribution, retail, e-commerce, fulfillment, marketing and brand activation.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try again$338.3 billion was spent on branded merchandise globally in 2025.The industry supported $472.3 billion in global GDP.Branded merchandise supported 11.9 million jobs worldwide.The sector supported $141.3 billion in global tax revenues – roughly the same as the entire Swiss federal budget.“For years, we’ve known branded merchandise has an extraordinary ability to connect brands with people,” said Drew Holmgreen, president and CEO of PPAI. “Behind every branded item is a global network of businesses creating jobs, economic activity and value around the world.”Measuring the Ripple EffectA distinguishing feature of the report is its examination of the industry through three channels of economic impact (direct, indirect and induced), demonstrating how activity generated by branded merchandise extends well beyond the businesses that directly create and sell the products.Combined, these channels produced a global GDP multiplier of 2.95, meaning that for every $1 million in GDP generated directly by the industry, an additional $1.95 million was supported elsewhere in the global economy. The findings also broaden the definition of branded merchandise beyond traditional promotional products. The study includes licensed merchandise, apparel and workwear, retail-branded goods, creator merchandise, print-on-demand and e-commerce products, recognition gifts and merchandise used in marketing, events and brand activations. What unites them is their role as tangible expressions of a brand.Oxford Economics is a key adviser to corporate, financial, and government decision-makers and thought leaders. Its worldwide client base now comprises over 3,000 international organizations.Promotional Products Association International (PPAI) is the world’s largest and longest-running not-for-profit branded merchandise association with a 123-year history of serving a community that has grown to some 15,000 corporate members. For more information, visit PPAI.org.View source version on businesswire.com: Mary Prevost mary@prevostpartners.com 612.202.3047This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.