Porsche’s new look: Pricier cars and 25% fewer employees

James PatonNew York Times·7 Oct, 2026 10:44 PM5 mins to readPorsche's profit margin collapsed last year, which is one reason the company is adopting a new strategy that calls for a smaller workforce and more expensive top-end models. Photo / Bryan Derballa, The New York TimesFor years, German motor giant Porsche’s profits generated glowing headlines and powered its parent company, Volkswagen. But weakening demand in China, US President Donald Trump’s tariffs and a costly reversal of its electric vehicle strategy have ended the company’s hot streak. Porsche is now trying to reinvent itself as a