NÒMARHYTHM TEXTILE and Jordan Brand Launch Collaboration, Reinvigorating Athletic Heritage Through Tokyo Craftsmanship

The NÒMARHYTHM TEXTILE x Jordan Brand apparel collection is officially arriving to unite Japanese craft with global athletic heritage. In an exclusive interview with Hypebeast, co-founders Masako Noguchi and Takuma Sasaki opened up about translating their 20-year legacy of refined Tokyo textile design onto an international stage.Rather than focusing on the basketball court, the project draws deep inspiration from Japan's national reverence for baseball. Building on a domestic activation alongsid...